Digital Marketing Jobs & Apprenticeships



Expires on 2019-03-28

Job Type Full Time Experience Needed N/A

Paid Media Specialist

Captivate is looking for a Paid Media Specialist in Georgia, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Plan, execute, and maintain ROI-Focused Pay Per Click and Paid Social campaigns.
  • Perform thorough keyword Analysis.
  • Continually enhance PPC and paid social campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click,  audience optimization, etc.
  • Draft compelling Ad copy with a focus on driving conversions.
  • Promote existing PPC campaigns for new clients.
  • Actively measure and execute A/B split testing for ad copy, landing pages, etc., to ensure optimal campaign performance.
  • Compile monthly PPC and paid social reports for our clients with personal comments and analysis of campaign performance.
  • Suggest and consult clients and marketing team any new content or landing pages that should be created in order to promote higher campaign performance.
  • Design conversion tracking and retargeting pixels.
  • Perform in-depth competitive analysis within our clients’ locations and industries.
  • Research to stay on top of the latest trends in PPC and paid social advertising.

Job Requirements:

  • Strong Google AdWords Certified.
  • Sound Bing Ads Certified.
  • Solid Google Analytics Certified.
  • Proficient creative writing skills.
  • Proven track record in Word, Excel, and PowerPoint.
  • Outstanding written and verbal communications skills.
  • Self Starter, Self Motivated Work Ethic.
  • Critical, Forward Thinker.
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