Captivate is looking for a Paid Media Specialist in Georgia, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.
- Plan, execute, and maintain ROI-Focused Pay Per Click and Paid Social campaigns.
- Perform thorough keyword Analysis.
- Continually enhance PPC and paid social campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, audience optimization, etc.
- Draft compelling Ad copy with a focus on driving conversions.
- Promote existing PPC campaigns for new clients.
- Actively measure and execute A/B split testing for ad copy, landing pages, etc., to ensure optimal campaign performance.
- Compile monthly PPC and paid social reports for our clients with personal comments and analysis of campaign performance.
- Suggest and consult clients and marketing team any new content or landing pages that should be created in order to promote higher campaign performance.
- Design conversion tracking and retargeting pixels.
- Perform in-depth competitive analysis within our clients’ locations and industries.
- Research to stay on top of the latest trends in PPC and paid social advertising.
- Strong Google AdWords Certified.
- Sound Bing Ads Certified.
- Solid Google Analytics Certified.
- Proficient creative writing skills.
- Proven track record in Word, Excel, and PowerPoint.
- Outstanding written and verbal communications skills.
- Self Starter, Self Motivated Work Ethic.
- Critical, Forward Thinker.