Digital Marketing Jobs & Apprenticeships



Expires on 2019-03-28

Job Type Full Time Experience Needed +3 Years Career Level INTERMEDIATE - LOWER LEVEL

Paid Search Strategist

Digitopia is looking for a Paid Search Strategist in California, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Launch and optimize PPC campaigns.
  • Design compelling ad copy and directing the creation of display ads.
  • Lead campaign expenses, staying on budget and estimating monthly costs.
  • Examine performance and implementing appropriate action plans to achieve target metrics.
  • Calculate and proving ROI for your clients.
  • Execute and verify goal tracking.
  • Provide reports that assess performance, pinpoint issues and identify new opportunities.
  • Stay abreast of PPC and SEM trends.
  • Present feedback and insight to fellow paid search team members.

Job Requirements:

  • Minimum 3 years of recent experience managing Google Ads campaigns (preferably in an agency environment).
  • Effective experience in building and running both lead gen and shopping campaigns.
  • Proven track record in keyword analysis, conversion analysis, and landing page analysis.
  • Proficient experience in data analysis and reporting.
  • Expert knowledge of SEO and digital marketing concepts.
  • Deep working knowledge of analytics tools (Google Analytics, Hubspot, etc.).
  • Strong communication and facilitation skills to manage projects and positively influence collaborators.
  • A sound sense of ownership, drive and urgency.
  • Solid Google Ads Certification.
  • Outstanding HubSpot Certifications.
  • Familiarity with utilizing Google Tag Manager and Google Optimize.
  • Demonstarted understanding of multiple marketing platforms such as Facebook, Instagram and Bing.
  • Good Google Analytics Certification.
  • Wide knowledge of WordPress, Magento and Shopify.
  • Essential understanding of HTML & CSS.
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