Major Tom is looking for a Performance Marketing Coordinator in New York, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Support knowledge of industry trends by regularly reading articles from industry leading websites.
• Utilize leading web tools to research keywords for PPC campaigns.
• Operate with a project manager to implement and create analytics, SEO, CPC, Social Media, Email and Usability strategies.
• Lead and optimize the existing PPC campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, etc.
• Conduct key phrase research, meta tag development, content optimization and linking.
• Aid with ad copy development, revisions and monitoring.
• Provide ongoing performance reports monitored against traffic, indexing and ranking goals.
• Attend regular meetings with appropriate committees to develop standards for the organization.
• Design case studies as requested by project managers.

Job Requirements:

• Expert knowledge of Analytics, SEO, CPC, Social Media, Email and Website Usability implementation best practices preferred.
• Sound problem-solving and analytical skills.
• Deep knowledge of HTML preferred.
• Demonstarted understanding of media buying preferred.
• Able to use Microsoft Excel, Word, PowerPoint and Outlook.
• Ability to work on multiple projects simultaneously.
• Ability to read, analyze and interpret industry and trade publications.