Digital Marketing Jobs & Apprenticeships



Expires on 2019-06-22

Job Type Full Time Experience Needed +3 Years Career Level INTERMEDIATE - LOWER LEVEL

Performance (SEO/SEM) Manager

2Stallions is looking for a Performance (SEO/SEM) Manager in Singapore, Singapore. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Lead dashboards and reporting to track ROI & KPI’s my channel for all SEM & SEO activities in-house and for clients.
  • Design, own and improve SOPs for SEO, SEM and other advertising activities.
  • Attribute SEO, SEM and other advertising activities to lead generation and pipeline influence/contribution.
  • Perform tests, collect and analyze data, identify trends and insights to achieve maximum ROI in paid search campaigns.
  • Follow, report, and analyze website analytics and PPC initiatives and campaigns.
  • Produce SEO expert guidance to content publishing (blog/social media) team.
  • Head campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Operate with teams to develop and optimize copy, landing pages, images and videos for SEO and SEM – across voice, mobile and desktop search.
  • Conduct ongoing paid keyword discovery, expansion and optimization; utilize data to inform solution naming, descriptions, brand messaging.
  • Research and analyze competitor SERP, keywords, and advertising links.
  • Produce research for pitching of SEO/SEM proposals for potential clients.
  • Oversee and manage the SEO/SEM team to improve productivity and efficiency and be involved in its growth.
  • Content writing and graphic design experience a plus.

Job Requirements:

  • At least 3 years focused SEM experience and success managing SEO and PPC campaigns across Google.
  • Effective experience in performance marketing tenets and tools, conversion rate optimization (CRO), and online customer acquisition through journey mapping.
  • Proficient experience with bid management tools and website analytics tools (Google Adwords and Google Analytics Certifications are preferred).
  • Proven experience in social media advertising: Facebook, LinkedIn, Twitter, and YouTube.
  • Solid analytical skills and experience generating SEM reports.
  • Solid verbal and written communication skills.
  • Deep knowledge of A/B and multivariate experiments.
  • Expert working knowledge of HTML, CSS, and JavaScript development preferred.
  • Able to write at a high level, discover accurate content, and create article/blog ideas.
  • Ability to work in a fast-paced, international team environment.
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