WMG is looking for a PPC Executive in Harrogate, United Kingdom. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.
Job Responsibilities:
- Lead a portfolio of clients paid search campaigns across multiple networks, however primarily Google and Bing.
- Plan, implement, track and optimize PPC campaigns across several search engines and markets.
- Keyword research, analysis and strategy.
- Cost estimate and budget management.
- Ad copywriting and testing.
- Follow setup (including tracking codes generation, goals and funnels setup).
- Prepare and deliver monthly reports have monthly progress calls with clients.
- Analyze CPC campaign performance and recommend next steps.
- Responsible for, and targeted on the success of these PPC campaigns and client ROI and part of your responsibilities will be KPI reporting.
- Collaborate with other teams within the organization to ensure we deliver consistently across the board.
Job Requirements:
- Expert knowledge of the search engine marketing industry.
- Effective experience in a PPC role gained from a search agency or in-house position.
- Deep knowledge of Internet and web development technologies HTML, XHTML, CSS would also be desirable.
- Meticulous attention to detail and be a perfectionist with a very analytical mind, almost a mathematician.
- Expert knowledge of Excel is essential.
- Demonstarted understanding of Google Analytics would be desirable.
- Be organized, determined and persistent.
- Strong written and verbal communication skills.
- An ability to consistently hit deadlines and exceed expectations.