IDP Education is looking for a Regional SEO Specialist in Melbourne, Australia. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.
Job Responsibilities:
- Design the technical SEO and organic growth strategy for the region that works across different regions, languages and countries.
- Organize with development teams and marketing teams to deliver the region’s strategy.
- Assure crawlable, healthy websites that rank high in key search engines for multiple keywords.
- Perform audits to gauge the SEO health of the region’s websites from indexation, rankings, crawl rate, site speed and availability.
- Define and deliver actions required based on audit outcomes to yourself, developers and marketing teams to address.
- Gather and disseminate web metrics to demonstrate status and progress.
- Utilize the latest techniques to ensure high ranking across pages including website architecture & internal linking optimization, identify duplicate content issues and URL optimization.
- Cooperate with marketing teams to create a winning link building and partnership strategy.
- Share best practices with country teams for link building opportunities.
- Put in place the best practices of Google local business listings.
- Use of the Google Disavow tool.
- Regularly meet with country teams to discuss results and push forward best practice.
- Operate with the IDP SEO Community and contribute experience and lessons learned.
- Support successful SEO ideas and initiatives from across the country and share that within the IDP SEO community.
- Work as one POC for all country SEO requirements.
- Participate in building a positive work environment within the team based on a shared commitment to IDP’s values and quality.
- Lead budget and resource allocations effectively to deliver business priorities.
- Use appropriate stewardship over IDP assets and intellectual property.
- Expenditure is in line with agreed budget and business priorities.
- Undertake any other lawful duties as reasonably directed by management.
Job Requirements:
- Educated to graduation level or equivalent.
- At least 5 years of experience in organic search space, local business optimization, search engine ranking factors and on-page and off-page optimization.
- Demonstarted understanding of keyword research, technical SEO, responsive site (mobile).
- Expert knowledge of HTML, CSS, XHTML, CMS (Content Management System), site architecture an advantage.
- Deep knowledge of Google Keyword Planner, Google search console, Google Trends, Google Analytics & SEO tools.
- Sound IT Skills – MS office.
- Strong knowledge of MS Office (Excel, PowerPoint) to populate different SEO related reports.
- Reporting and tracking SEO performance on regular basis.
- Solid verbal and written communication skills.
- Ability and willingness to learn new skills as essential in the fast-paced SEO space.
- Able to read, analyze and interpret information effectively and use & apply findings to deliver better SEO outcomes (growth in organic traffic and inquiries) moving forward.