Regional SEO Specialist in Melbourne, Australia | Full Time Careers

Digital Marketing Jobs & Apprenticeships

IDP Education

IDP is a global leader in international education services. IDP Education helps international students study in English speaking countries. Their success comes from connecting students with the right course in the right institution and the right country. IDP Education has been operating for close to 50 years, creating a huge network of opportunity with offices in over 30 countries. In 2017, they acquired the Hotcourses Group, a leading course search database and student engagement platform.


Expires on 2019-02-15

Job Type Full Time Experience Needed +5 Years Career Level INTERMEDIATE - UPPER LEVEL

Regional SEO Specialist

IDP Education is looking for a Regional SEO Specialist in Melbourne, Australia. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Design the technical SEO and organic growth strategy for the region that works across different regions, languages and countries.
  • Organize with development teams and marketing teams to deliver the region’s strategy.
  • Assure crawlable, healthy websites that rank high in key search engines for multiple keywords.
  • Perform audits to gauge the SEO health of the region’s websites from indexation, rankings, crawl rate, site speed and availability.
  • Define and deliver actions required based on audit outcomes to yourself, developers and marketing teams to address.
  • Gather and disseminate web metrics to demonstrate status and progress.
  • Utilize the latest techniques to ensure high ranking across pages including website architecture & internal linking optimization, identify duplicate content issues and URL optimization.
  • Cooperate with marketing teams to create a winning link building and partnership strategy.
  • Share best practices with country teams for link building opportunities.
  • Put in place the best practices of Google local business listings.
  • Use of the Google Disavow tool.
  • Regularly meet with country teams to discuss results and push forward best practice.
  • Operate with the IDP SEO Community and contribute experience and lessons learned.
  • Support successful SEO ideas and initiatives from across the country and share that within the IDP SEO community.
  • Work as one POC for all country SEO requirements.
  • Participate in building a positive work environment within the team based on a shared commitment to IDP’s values and quality.
  • Lead budget and resource allocations effectively to deliver business priorities.
  • Use appropriate stewardship over IDP assets and intellectual property.
  • Expenditure is in line with agreed budget and business priorities.
  • Undertake any other lawful duties as reasonably directed by management.

Job Requirements:

  • Educated to graduation level or equivalent.
  • At least 5 years of experience in organic search space, local business optimization, search engine ranking factors and on-page and off-page optimization.
  • Demonstarted understanding of keyword research, technical SEO, responsive site (mobile).
  • Expert knowledge of HTML, CSS, XHTML, CMS (Content Management System), site architecture an advantage.
  • Deep knowledge of Google Keyword Planner, Google search console, Google Trends, Google Analytics & SEO tools.
  • Sound IT Skills – MS office.
  • Strong knowledge of MS Office (Excel, PowerPoint) to populate different SEO related reports.
  • Reporting and tracking SEO performance on regular basis.
  • Solid verbal and written communication skills.
  • Ability and willingness to learn new skills as essential in the fast-paced SEO space.
  • Able to read, analyze and interpret information effectively and use & apply findings to deliver better SEO outcomes (growth in organic traffic and inquiries) moving forward.
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