Digital Marketing Jobs & Apprenticeships

IDP Education

Australia

Expires on 2019-02-15

Job Type Full Time Experience Needed +5 Years Career Level INTERMEDIATE - UPPER LEVEL

Regional SEO Specialist

IDP Education is looking for a Regional SEO Specialist in Melbourne, Australia. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Design the technical SEO and organic growth strategy for the region that works across different regions, languages and countries.
  • Organize with development teams and marketing teams to deliver the region’s strategy.
  • Assure crawlable, healthy websites that rank high in key search engines for multiple keywords.
  • Perform audits to gauge the SEO health of the region’s websites from indexation, rankings, crawl rate, site speed and availability.
  • Define and deliver actions required based on audit outcomes to yourself, developers and marketing teams to address.
  • Gather and disseminate web metrics to demonstrate status and progress.
  • Utilize the latest techniques to ensure high ranking across pages including website architecture & internal linking optimization, identify duplicate content issues and URL optimization.
  • Cooperate with marketing teams to create a winning link building and partnership strategy.
  • Share best practices with country teams for link building opportunities.
  • Put in place the best practices of Google local business listings.
  • Use of the Google Disavow tool.
  • Regularly meet with country teams to discuss results and push forward best practice.
  • Operate with the IDP SEO Community and contribute experience and lessons learned.
  • Support successful SEO ideas and initiatives from across the country and share that within the IDP SEO community.
  • Work as one POC for all country SEO requirements.
  • Participate in building a positive work environment within the team based on a shared commitment to IDP’s values and quality.
  • Lead budget and resource allocations effectively to deliver business priorities.
  • Use appropriate stewardship over IDP assets and intellectual property.
  • Expenditure is in line with agreed budget and business priorities.
  • Undertake any other lawful duties as reasonably directed by management.

Job Requirements:

  • Educated to graduation level or equivalent.
  • At least 5 years of experience in organic search space, local business optimization, search engine ranking factors and on-page and off-page optimization.
  • Demonstarted understanding of keyword research, technical SEO, responsive site (mobile).
  • Expert knowledge of HTML, CSS, XHTML, CMS (Content Management System), site architecture an advantage.
  • Deep knowledge of Google Keyword Planner, Google search console, Google Trends, Google Analytics & SEO tools.
  • Sound IT Skills – MS office.
  • Strong knowledge of MS Office (Excel, PowerPoint) to populate different SEO related reports.
  • Reporting and tracking SEO performance on regular basis.
  • Solid verbal and written communication skills.
  • Ability and willingness to learn new skills as essential in the fast-paced SEO space.
  • Able to read, analyze and interpret information effectively and use & apply findings to deliver better SEO outcomes (growth in organic traffic and inquiries) moving forward.
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