Digital Marketing Jobs & Apprenticeships

L7 Creative

USA

Expires on 2019-03-12

Job Type Full Time Experience Needed +4 Years Career Level INTERMEDIATE - LOWER LEVEL

Search Engine Marketing Manager

L7 Creative is looking for a Search Engine Marketing Manager in California, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Design strategies, direct and manage a team of PPC Specialists and Coordinators to meet client goals.
  • Improve and optimize bid strategies, ad copy, and keywords to improve KPIs.
  • Analyze SEM/PPC data and report on results, insights, and recommendations.
  • Direct media budgets across a variety of channels and clients.
  • Perform strategies to improve campaign performance (ROI/ROAS).
  • Communicate directly with clients regarding paid media efforts.
  • Improve paid media marketing efficiency and performance.
  • Understood clients’ value propositions, industries, customers, and goals to realize growth opportunities.

Job Requirements:

  • At least 4 years agency or marketing experience.
  • Deep knowledge in Google Ads, Google Analytics, LinkedIn Ads, Facebook/ Instagram Ads, YouTube Ads, Display & Retargeting Networks, and other major platforms.
  • Strong digital marketing certifications (Google Adwords, Google Analytics, etc.).
  • Effective experience in actively managing complex, high-budget paid search campaigns.
  • Proven track record in creating reports showing web analytics data and site evaluations.
  • Expert knowledge in the various areas of digital marketing (attribution models, split testing, CRM/marketing automation & integrations, landing pages, search engine optimization (SEO), conversion rate optimization (CRO), etc.).
  • Proficient experience in improving paid media KPIs (relevance scores, ad placements, conversion rates, etc.).
  • Familiarity with relevant marketing tools (SEOMoz, Google keyword research tools, etc.).
  • Solid experience corresponding and communicating with clients.
  • Demonstarted understanding of current and projected trends in paid search.
  • Reside North of the 56 or in South Orange County.
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