Yellow Pages is looking for an SEM Campaign Specialist in Montreal, Canada. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Define, build and manage high performance online paid search campaigns in-line with client’s online marketing goals and YPG’s product expectations.
• Work as a Search Engine Marketing subject matter expert and educational resource for both client and internal sales force.
• Assure optimal performance of a high spend multi-industry client portfolio.
• Support data quality and integrity by enforcing all standard policies and procedures
• Assist to define and evolve workflow processes and tools by working with partners to implement improvements in fulfillment functionality and overall team efficiency.
• Closely track online marketing trends and market behavior and stay abreast of new products and best practices.
• Set regular communication with the sales team to understand their commitments, top customer needs and industry trends to provide the team and customer with the best service and support.
• Lead and monitor the day-to-day activities within the online account(s) and the execution of customer orders, from initial briefing to on-going campaign reports.
• Head the fulfillment and optimization of campaigns in line with the customer’s requirements and expectations.
• Recognize opportunities within the account for up-selling.
• Success in this role relies on the ability of the campaign manager to build a reputation of “trusted advisor” within the customer business and to develop strong relationships with key contacts.
• Produce campaign performance reports to the customer and the Account Executive on the delivery of the campaign.

Job Requirements:

• Degree level education or equivalent.
• Minimum 2 years related experience in campaign management and customer service, preferably with a marketing agency/publisher.
• At least 1- year Google AdWords experience. GAP Certification preferred. (Will be required within first 2 months).
• Effective experience managing multiple digital campaigns on multiple channels, preferably in an agency environment.
• Demonstarted understanding and knowledge of current SEO best practices.
• Competent using MS Excel 2010.
• Strong written and oral communication skills.
• Comfortable explaining complex concepts to clients over the phone.