Digital Marketing Jobs & Apprenticeships

Honeypot Marketing

Canada

Expires on 2019-04-12

Job Type Full Time Experience Needed +3 Years Career Level INTERMEDIATE - LOWER LEVEL

SEM & PPC Specialist

Honeypot Marketing is looking for an SEM & PPC Specialist in Ontario, Canada. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Operate within client budgets and seek methods of lowering the cost to the client per click.
  • Oversee major search engines for trends related to PPC campaign, analyze campaign performance, and report findings to clients.
  • Improve PPC campaigns for clients which optimize visibility, oversee graphics design, copywriting, and keyword selection.
  • Lead and ownership of WordStream, AdEspresso, Unbounce and ClickFunnels.
  • Constant improvement of advertising and messaging within all campaigns.
  • Enhance message, campaign terms and lifecycle development.
  • Assure the highest quality of work and service for in-house and client campaigns.
  • Secure the team collaborates on in-depth recommendations.
  • Recognize new metrics for measurement depending on specific client needs.
  • Co-ordinate with the team new mini-campaigns and programs to ensure the content schedule is dynamic and effective.
  • Guarantee the team understands key traffic metrics we are concerned with optimizing.
  • Secure all PPC & Social campaigns are fully optimized.
  • Propose or discuss changes to paid strategies and plans with the team members and clients.
  • Record and lead these meetings.
  • Produce the client with strategic and upcoming tactical paid updates.
  • Present content support to paid activities from (d) and also lead any shift in execution based on the results found in (d).

Job Requirements:

  • Minimum 3 years of PPC/SEM experience with proven knowledge of various components, tactics and channels (we know we already said that).
  • Effective experience in delivering results from an unbranded search.
  • Proficient project management and campaign execution experience.
  • Expert knowledge of HTML, SEO, Google Analytics (incl. Google Tag Manager) & Social Ad Platforms (eg. Facebook Audiences) is required.
  • Motivated, outgoing personality with a solid command of the English language (written & spoken).
  • Creative, inventive thinker and problem-solver with a ‘can do’ and ‘will do’ attitude.
  • Great ability to manage relationships and workflows involving diverse operational groups.
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