Tinuiti is looking for a Senior Digital Analyst in Philadelphia, USA. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Gather data to measure & analyze return-on-investment across several key marketing and business initiatives.
• Perform campaign data analysis to understand the lift & ROI associated with each program to aid in the development of future strategies.
• Present recommendations on analytical methodologies and frameworks to be utilized for a various analytical projects.
• Operate with cross-functional teams on the day-to-day execution of analytics projects & initiatives.
• Produce reports, documentation and insights as part of the analysis process. Produce expected performance measures including lifts, efficiencies, and other measures.
• Perform appropriate quality control procedures for analysis, reporting and data visualization for accuracy.
• Support the building of analytical capabilities and solutions (segmentation, modeling, campaign evaluations, etc.) that enable analytics to support the strategic goals of the Company.
• Review, analyze and present qualitative and quantitative analysis and data to internal and external stakeholders.
• Assure quality and timeliness of deliverables that meet expectations while balancing business needs with the appropriate level of analytical rigor.
• Leverage story-telling skills to deliver insights that are clear, concise and actionable.

Job Requirements:

• Minimum 6 years of marketing, web, or customer analytics experience.
• Deep knowledge of multiple digital channels and how they work together (SEM, SEO, CRO, Social, Shopping, Display, etc.).
• Proficient experience across various verticals including e-commerce and lead generation.
• Sound analytical skills, proficient with Microsoft Excel and data analysis.
• Familiarity with using Tableau Software.
• Effective experience working with and utilizing Google Analytics and attribution solutions.
• Effective time management and project management skills.