Digital Marketing Jobs & Apprenticeships

Seven West Media


Expires on Mar 31, 2020

Job Type Full Time Experience Needed 3:5 Years Career Level INTERMEDIATE - LOWER LEVEL

Senior Digital Analyst

Marina Bay Sands is looking for a Senior Digital Analyst in Singapore, Singapore. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Cooperate with multiple stakeholders to understand business objectives in order to establish an appropriate measurement framework and tagging strategy on Tealium and GA360.
  • Plan tracking solutions to include data layer and events recommendations leading to proper tagging specifications to be implemented.
  • Execute campaign and event tags on Tealium IQ and maintain IQ best practices (supported by developers for scripting requirements).
  • Implement AudienceStream segments following alignment with the marketing team on campaign target audiences.
  • Setup rules of campaign trigger to be delivered against specific audience segments through Tealium connectors onto relevant marketing platforms.
  • Collaborate with the performance marketing team to optimize conversion rates and KPIs through data analysis across channels (media, website, mobile, etc.), user journeys, conversion funnels, campaigns, etc.
  • Design meaningful reports to track web and campaign performance, aligning to business objectives.
  • Analyze web performance to deliver actionable insights and recommendations, eg. campaign optimization, page and web journey enhancement, A/B test opportunities, etc.
  • Be the subject matter expert on Google Analytics 360 through ownership of the platform’s implementation and data integrity.
  • Audit existing tagging implementation across Tealium and GA360 to identify opportunities for improvement.
  • Create a process for quality control of all tags deployed across relevant platforms (this includes alerts to detect anomalies).
  • Implement fixes in a timely manner upon identifying data collection issues.
  • Standardize campaign naming convention to ensure consistency in reporting across all partners and platforms.
  • Assure best practices in tracking across all digital platforms.
  • Maintain data governance.

Job Requirements:

  • Bachelor’s degree in a related field (eg. Marketing, Economics, Statistics, Mathematics).
  • At least 3 years in web analytics and tagging implementation.
  • Effective experience on tag management platforms such as GTM, DTM or Tealium (Tealium preferred).
  • Possess a curious mind to want to investigate and constantly ask “why” and provide data-driven answers.
  • Passion for number crunching and logical problem-solving.
  • Proficient experience reporting with Web Analytics Tools (GA360, Adobe Analytics).
  • Proven track record in tracking eCommerce platforms and digital marketing activities.
  • Strong media tagging experience a plus.
  • Well organized and proactive with excellent attention to detail.
  • Proactive in leading analysis and troubleshoot data anomalies.
  • Ability to prioritize and deliver tasks and projects on time.
  • Ability to troubleshoot and problem solve in a fast-paced environment.
  • Ability to interpret business and campaign requirements to identify types of data/events to track for performance evaluation.
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