Seven West Media
Singapore
Expires on Mar 31, 2020
Job Type
Full Time
Experience Needed
3:5 Years
Career Level
INTERMEDIATE - LOWER LEVEL
Senior Digital Analyst
Marina Bay Sands is looking for a Senior Digital Analyst in Singapore, Singapore. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.
Job Responsibilities:
- Cooperate with multiple stakeholders to understand business objectives in order to establish an appropriate measurement framework and tagging strategy on Tealium and GA360.
- Plan tracking solutions to include data layer and events recommendations leading to proper tagging specifications to be implemented.
- Execute campaign and event tags on Tealium IQ and maintain IQ best practices (supported by developers for scripting requirements).
- Implement AudienceStream segments following alignment with the marketing team on campaign target audiences.
- Setup rules of campaign trigger to be delivered against specific audience segments through Tealium connectors onto relevant marketing platforms.
- Collaborate with the performance marketing team to optimize conversion rates and KPIs through data analysis across channels (media, website, mobile, etc.), user journeys, conversion funnels, campaigns, etc.
- Design meaningful reports to track web and campaign performance, aligning to business objectives.
- Analyze web performance to deliver actionable insights and recommendations, eg. campaign optimization, page and web journey enhancement, A/B test opportunities, etc.
- Be the subject matter expert on Google Analytics 360 through ownership of the platform’s implementation and data integrity.
- Audit existing tagging implementation across Tealium and GA360 to identify opportunities for improvement.
- Create a process for quality control of all tags deployed across relevant platforms (this includes alerts to detect anomalies).
- Implement fixes in a timely manner upon identifying data collection issues.
- Standardize campaign naming convention to ensure consistency in reporting across all partners and platforms.
- Assure best practices in tracking across all digital platforms.
- Maintain data governance.
Job Requirements:
- Bachelor’s degree in a related field (eg. Marketing, Economics, Statistics, Mathematics).
- At least 3 years in web analytics and tagging implementation.
- Effective experience on tag management platforms such as GTM, DTM or Tealium (Tealium preferred).
- Possess a curious mind to want to investigate and constantly ask “why” and provide data-driven answers.
- Passion for number crunching and logical problem-solving.
- Proficient experience reporting with Web Analytics Tools (GA360, Adobe Analytics).
- Proven track record in tracking eCommerce platforms and digital marketing activities.
- Strong media tagging experience a plus.
- Well organized and proactive with excellent attention to detail.
- Proactive in leading analysis and troubleshoot data anomalies.
- Ability to prioritize and deliver tasks and projects on time.
- Ability to troubleshoot and problem solve in a fast-paced environment.
- Ability to interpret business and campaign requirements to identify types of data/events to track for performance evaluation.