Marina Bay Sands | Senior Digital Analyst | Digital Marketing in Australia

Digital Marketing Jobs & Apprenticeships

Seven West Media

Seven West Media is Australia's leading audience company. Seven West Media is one of Australia’s leading integrated media companies, with a market-leading presence in broadcast television, magazine and newspaper publishing and online.Seven West Media is the home to many of Australia’s leading media businesses – Seven, 7TWO and 7mate, 7flix, 7food network, Pacific Magazines, The West Australian and The Sunday Times, and the biggest content brands including My Kitchen Rules, House Rules, Home and Away, Sunrise, the Australian Football League, Cricket Australia, the Olympic Games, Better Homes and Gardens, Marie Claire, Who, PerthNow, and 7plus.


Expires on 2019-10-16

Job Type Full Time Experience Needed 3:5 Years Career Level INTERMEDIATE - LOWER LEVEL

Senior Digital Analyst

Marina Bay Sands is looking for a Senior Digital Analyst in Singapore, Singapore. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Cooperate with multiple stakeholders to understand business objectives in order to establish an appropriate measurement framework and tagging strategy on Tealium and GA360.
  • Plan tracking solutions to include data layer and events recommendations leading to proper tagging specifications to be implemented.
  • Execute campaign and event tags on Tealium IQ and maintain IQ best practices (supported by developers for scripting requirements).
  • Implement AudienceStream segments following alignment with the marketing team on campaign target audiences.
  • Setup rules of campaign trigger to be delivered against specific audience segments through Tealium connectors onto relevant marketing platforms.
  • Collaborate with the performance marketing team to optimize conversion rates and KPIs through data analysis across channels (media, website, mobile, etc.), user journeys, conversion funnels, campaigns, etc.
  • Design meaningful reports to track web and campaign performance, aligning to business objectives.
  • Analyze web performance to deliver actionable insights and recommendations, eg. campaign optimization, page and web journey enhancement, A/B test opportunities, etc.
  • Be the subject matter expert on Google Analytics 360 through ownership of the platform’s implementation and data integrity.
  • Audit existing tagging implementation across Tealium and GA360 to identify opportunities for improvement.
  • Create a process for quality control of all tags deployed across relevant platforms (this includes alerts to detect anomalies).
  • Implement fixes in a timely manner upon identifying data collection issues.
  • Standardize campaign naming convention to ensure consistency in reporting across all partners and platforms.
  • Assure best practices in tracking across all digital platforms.
  • Maintain data governance.

Job Requirements:

  • Bachelor’s degree in a related field (eg. Marketing, Economics, Statistics, Mathematics).
  • At least 3 years in web analytics and tagging implementation.
  • Effective experience on tag management platforms such as GTM, DTM or Tealium (Tealium preferred).
  • Possess a curious mind to want to investigate and constantly ask “why” and provide data-driven answers.
  • Passion for number crunching and logical problem-solving.
  • Proficient experience reporting with Web Analytics Tools (GA360, Adobe Analytics).
  • Proven track record in tracking eCommerce platforms and digital marketing activities.
  • Strong media tagging experience a plus.
  • Well organized and proactive with excellent attention to detail.
  • Proactive in leading analysis and troubleshoot data anomalies.
  • Ability to prioritize and deliver tasks and projects on time.
  • Ability to troubleshoot and problem solve in a fast-paced environment.
  • Ability to interpret business and campaign requirements to identify types of data/events to track for performance evaluation.
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