Amazon is looking for a Senior Digital Marketing Manager in Seattle, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Increase the adoption of self-service advertising by driving awareness, demand, and acquisition through marketing campaigns across multiple digital channels.
• Recognize, design and implement innovative messaging to drive advertiser launches at scale.
• Deliver campaigns that inform advertisers of new product developments, promotions, and optimization opportunities.
• Enhance against key metrics including CTR, open rates, revenue lift, and engagement.
• Operate with designers to develop creative content for emails and landing pages.
• Cooperate with content writers to develop compelling messaging in support of acquisition messaging.
• Lead a process of iterative A/B testing to continually improve performance through optimized messaging and targeting.
• Analyze and report on performance metrics and set up test plans to improve the campaign performance.
• Compile learning and share best practices across teams to help achieve the most effectiveness.
• Follow best practices, monitor industry trends, and make recommendations.

Job Requirements:

• Bachelor’s degree in marketing, business, communication or other related field or equivalent experience.
• Minimum 4 years of relevant work experience in online and/or B2B marketing.
• At least 3 years experience building and managing digital promotional campaigns, e.g. email, web banner, social media, web page.
• Effective experience using SQL and similar queries to analyze data.
• Expert knowledge of implementing web analytics.
• Proficient experience using and editing HTML.
• Proven track record in B2B, high-tech products/services.
• Strong experience as a writer or a content marketer.
• Familiarity with email platforms.
• Expert knowledge of setting up automated marketing communication.
• Deep knowledge of audience segmentation and targeting.
• Demonstarted understanding of A/B testing as well as website metrics.
• Proven experience with analytical tools and the ability to dive deep into metrics and reporting.
• Solid execution capability with the highest standards in a rapidly evolving business.
• Strong oral and written communication skills and ability to influence others.