PayPal is looking for a Senior Digital Marketing Manager in Sydney, Australia. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Cooperate with media agencies to facilitate the execution and optimization of paid media campaigns.
• Maintain and innovate an optimization strategy that’s focused on increasing the capacity of automated programming, creative testing, ad sequencing, and advanced targeting techniques.
• Partner with relevant teams to create an innovation and experimentation roadmap including researching and testing new ad formats and facilitating mobile expansion.
• Assist with planning/support for major platform migrations related to the digital marketing stack.
• Work with global paid media hubs to audit existing frameworks and institute best practices.
• Partner with marketing strategy and analytics to plan and execute experimentation in an agile framework.
• Partner with marketing operations to ensure efficient and timely delivery of assets and targeting details to media teams.
• Partner with vendors to develop product enhancements, and broker unique services, analyses and offers.
• Partner with analytics to identify optimization opportunities, new marketing strategies and quantifiable business opportunities and to develop user insights with internal and proprietary PayPal data.
• Budget and Financial management – help oversee performance forecasting for marketing budgets; maintain local budgets.
• Produce reporting summaries and insights to present to the executive leadership team.

Job Requirements:

• Minimum 7 years of marketing experience in financial services, retail, travel and/or digital goods.
• Effective experience on both agency and client sides of marketing programs is ideal.
• Proven track record in online/digital marketing across paid media channels.
• Expert knowledge of working with external vendors or internal partners, e.g. media and creative agencies.
• Data-driven and results-driven marketer, with a demonstrated analytical approach to marketing.
• Demonstarted understanding of analytics tools, ad serving platforms, and attribution models.
• Proficient experience in budget planning and management.
• Deep knowledge of using analytics systems to visualize and report on paid media performance.
• Solid understanding of marketing/website technology and platforms. Previous experience with Google Marketing Platform an advantage.
• Highly competent in creating executive-level presentations and in presenting to VP audiences, including demonstrated ability to develop and communicate a strong narrative and strong data visualizations.
• Ability to thrive within a fast-paced and highly matrixed environment.