Digital Marketing Jobs & Apprenticeships

AspireIQ

USA

Expires on 2019-09-09

Job Type Full Time Experience Needed +3 Years Career Level INTERMEDIATE - LOWER LEVEL

Senior Field & Event Marketing Manager

AspireIQ is looking for a Senior Field & Event Marketing Manager in San Francisco, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Design overall events strategy including determining the optimal balance of different event types and tactics.
  • Research and identify trade shows and conferences to assess the relevance of the show to lead generation and brand awareness in AspireIQ’s target segments.
  • Promote AspireIQ’s own events potentially including roadshows, flagship conference and local field events such as lunch and learns, dinners and happy hours.
  • Build and manage the overall event budget and event calendar.
  • Lead all aspects of event coordination including strategy, objectives, materials creation, event messaging/marketing, signage, event content, giveaways, contract negotiation, vendor relations, site selection, registration, agenda scheduling, staffing, on-site production and logistics.
  • Direct promotion of events to ensure maximum attendance and impact on key business objectives.
  • Associate with sales ops and the sales team to ensure smooth handoff and follow up of leads.
  • Determine event target metrics and conduct post-event evaluations and ROI analysis to optimize overall events program.

Job Requirements:

  • Minimum 3 years of events management and/or field marketing experience.
  • Effective experience working cross-functionally with sales teams.
  • Metrics-driven with a keen eye to measuring and evaluating program effectiveness.
  • Proficient experience managing a budget.
  • Familiarity with Marketo or other marketing automation.
  • Proven experience working in marketing technology.
  • Solid project management skills.
  • Impeccable attention to detail.
  • Creative thinker who can make AspireIQ stand out in a crowded room.
  • Ability to travel up to 25%.
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