Credit Karma is looking for a Senior Growth Marketing Manager in California, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Run execution using generalist resources in the areas of product, performance marketing, brand marketing, and research teams to develop, lead and execute a strategic and cohesive marketing strategy.
• Own entire channels, budgets, strategies, and outcomes for either acquisition or engagement – you own the ideation, prioritization, & execution of all marketing optimization levers.
• Operate cross functionally – you will be a primary point of contact for a product, engineering, creative, design, finance, legal, and analytics in a collaborative team environmen.t
• Produce data-driven hypotheses for improving marketing performance, execute A/B tests, and apply knowledge of basic statistics (e.g. sample size, significance) to separate signal from noise.
• Study and monitor competitors that are relevant to specific features or initiatives to help strategically differentiate and position Credit Karma offering and help it stand out from the crowd.
• Provide necessary leadership in crafting members’ experiences that balance business needs, company’s vision, member needs and product priorities.

Job Requirements:

• Minimum 7 years of experience B2C digital marketing, including experience leading teams and groups cross-functionally to the best outcome.
• At least 3 years of directly managing a performance marketing channel (Search, Display, Paid Social, Email, etc.) in a B2C environment.
• Has demonstrated step-function growth and improved efficiency of marketing channels.
• Mastery of communicating to others in a succinct and easy to understand the manner.
• Proven track record in dealing with SQL/BQ/Looker.
• Advanced Excel user.
• An analytical mind and proven track record of using data at all levels for decision making.
• A passion for experimentation and creating a culture of learning.
• Highly collaborative and influential – enjoys getting everyone on the same page to drive action.
• Ability to synthesize disparate information sets into a cohesive narrative and strategy.
• Able to drive overall marketing strategy from forecasting, budgeting, and planning–to resource allocation, prioritization, campaign execution, optimization, and reporting.