Senior Paid Search Strategist in New York, United States | Full Time Careers

Digital Marketing Jobs & Apprenticeships

MullenLowe U.S.

MullenLowe U.S. is a unit of MullenLowe Group, a creatively driven global network of distinctive agencies in more than 65 markets worldwide. MullenLowe U.S. is a “hyperbundled” agency, integrating disciplines from brand strategy to creative, digital marketing, media planning and buying, mobile marketing, public relations and social influence. MullenLowe U.S. specializes in working with thought leader brands, including Acura, BET, CSX, Hyatt, JetBlue, Patrón, Royal Caribbean and U.S. Cellular.

USA

Expires on 2019-03-21

Job Type Full Time Experience Needed 1:2 Years Career Level BEGINNER LEVEL

Senior Paid Search Strategist

MullenLowe U.S. is looking for a Senior Paid Search Strategist in New York, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Responsible for managing PPC and paid social campaigns, assuring accurate budget management, optimizations, ad copywriting, campaign launch, asset planning/coordination and billing.
  • Assure that the delivery of search campaigns in terms of meeting performance goals and adhering to industry best-practice.
  • Fulfill relevant daily, weekly, monthly, and quarterly tasks ensuring that all campaigns are executed to plan.
  • Analysis and understand client business models, products/services, verticals, and competition.
  • Proactively participate in internal meetings, helping to solve problems, and complete client deliverables.
  • Cooperate with managers to update and maintain project plans, assuring all projects are completed on time.
  • Operate on regular weekly reporting analysis and recommendations.
  • Provide reporting to clients and/or internal agency stakeholders.
  • Serve with data analysts to ensure that: campaigns are trafficked according to analytics guidelines.
  • Secure analytics recommendations and analysis is executed within paid search and social campaigns.
  • Promote positive relationships that reflect true partnership in achieving the goals of the client’s business.
  • Collaborate with search and social vendors, such as Google, Bing, and Facebook as well as technology providers, such as Search Ads 360 and Marin.
  • Understood individual client needs (including and beyond specific projects) so you can help them be successful in their roles.
  • Act to develop a solid understanding of the client’s business, with emphasis on your area of responsibility.
  • Proactively contribute to a positive team atmosphere and company culture, and generally be a role model for the junior members of the team.

Job Requirements:

  • At least 1- year professional experience in search marketing.
  • Demonstarted understanding and demonstrated experience in paid search (PPC), including keyword research, ad copy development, bid management platforms and optimizations.
  • Expert knowledge of and familiarity with social platforms and paid campaign planning and execution including ad formats, bidding models, and platform nuances.
  • Effective experience in data analysis and data interpretation.
  • Proficient experience in managing large-scale, enterprise-level paid search campaigns.
  • Familiarity with technology platforms and tool such as Marin, Search Ads 360, Kenshoo, Facebook, Twitter, LinkedIn LinkedIn, Prisma.
  • A natural collaborator with the ability to work well with internal teams, external stakeholders, and clients.
  • Passionate about the digital industry, social trends, and search behavior.
  • Curious about new innovations, testing new ideas, and out of the box thinking.
  • Solid written and verbal communications skills.
  • Highly analytical and comfortable working with large data sets.
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