Digital Marketing Jobs & Apprenticeships

MullenLowe U.S.


Expires on 2019-03-21

Job Type Full Time Experience Needed 1:2 Years Career Level BEGINNER LEVEL

Senior Paid Search Strategist

MullenLowe U.S. is looking for a Senior Paid Search Strategist in New York, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Responsible for managing PPC and paid social campaigns, assuring accurate budget management, optimizations, ad copywriting, campaign launch, asset planning/coordination and billing.
  • Assure that the delivery of search campaigns in terms of meeting performance goals and adhering to industry best-practice.
  • Fulfill relevant daily, weekly, monthly, and quarterly tasks ensuring that all campaigns are executed to plan.
  • Analysis and understand client business models, products/services, verticals, and competition.
  • Proactively participate in internal meetings, helping to solve problems, and complete client deliverables.
  • Cooperate with managers to update and maintain project plans, assuring all projects are completed on time.
  • Operate on regular weekly reporting analysis and recommendations.
  • Provide reporting to clients and/or internal agency stakeholders.
  • Serve with data analysts to ensure that: campaigns are trafficked according to analytics guidelines.
  • Secure analytics recommendations and analysis is executed within paid search and social campaigns.
  • Promote positive relationships that reflect true partnership in achieving the goals of the client’s business.
  • Collaborate with search and social vendors, such as Google, Bing, and Facebook as well as technology providers, such as Search Ads 360 and Marin.
  • Understood individual client needs (including and beyond specific projects) so you can help them be successful in their roles.
  • Act to develop a solid understanding of the client’s business, with emphasis on your area of responsibility.
  • Proactively contribute to a positive team atmosphere and company culture, and generally be a role model for the junior members of the team.

Job Requirements:

  • At least 1- year professional experience in search marketing.
  • Demonstarted understanding and demonstrated experience in paid search (PPC), including keyword research, ad copy development, bid management platforms and optimizations.
  • Expert knowledge of and familiarity with social platforms and paid campaign planning and execution including ad formats, bidding models, and platform nuances.
  • Effective experience in data analysis and data interpretation.
  • Proficient experience in managing large-scale, enterprise-level paid search campaigns.
  • Familiarity with technology platforms and tool such as Marin, Search Ads 360, Kenshoo, Facebook, Twitter, LinkedIn LinkedIn, Prisma.
  • A natural collaborator with the ability to work well with internal teams, external stakeholders, and clients.
  • Passionate about the digital industry, social trends, and search behavior.
  • Curious about new innovations, testing new ideas, and out of the box thinking.
  • Solid written and verbal communications skills.
  • Highly analytical and comfortable working with large data sets.
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