Digital Marketing Jobs & Apprenticeships


Hong Kong

Expires on 2019-07-25

Job Type Full Time Experience Needed N/A

Senior Social Media Analyst

HSBC is looking for a Senior Social Media Analyst in Hong Kong, Hong Kong. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Produce on site support for major media events.
  • Operate with senior business stakeholders to define reporting requirements for events and incidents.
  • Involved in vendor relationship management, keeping up to date with new features and development of new ideas.
  • Point of contact to manage any reported incidents.
  • Real-time monitor social media chatter in Chinese, both Simplified and Traditional, and English language and using vendor translation utility for all other languages.
  • Oversee social media chatter for indications of potential issues with banking channels with appropriate escalation to senior business stakeholders.
  • Consultancy for response team where non-standard queries and customer interactions require engagement.
  • Twitter profile management such as background images, profile pictures, bio and password management of branded accounts.
  • Reporting of Social Media accounts and pages which falsely impersonate HSBC and its subsidiaries.
  • Utilize social analytics tools to identify social insights that can help business decisions.
  • Create research reports based on customer briefs around what aspects of social data that are interested in.
  • Draft social alerts and dashboards, helping internal teams with time-critical updates on social data.
  • Support social media initiatives as defined by the business.
  • Social media relationship management and housekeeping.

Job Requirements:

  • Expert knowledge of social media listening tools that are used across the group as well as keeping up to date with new and improved tools available within the market.
  • Demonstarted understanding of the structure of internal communications, especially relating to escalation during media related incidents.
  • Exceptional organizational, planning and management skills.
  • Sound interpersonal skills, coupled with proven experience of building and maintaining global team relationships.
  • Strong written and verbal communication and presentation skills.
  • Solid leadership and management ability, motivating employees.
  • Delivery focused with an ability to pay attention to detail and ensure tasks are completed on time and to the required levels of quality.
  • Ability to prioritize competing demands.
  • Ability to build relationships by communicating and influencing effectively with business heads, senior managers and third-party consultants.

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