Senior Social Media Specialist in Abu Dhabi, United Arab Emirates | Full Time Careers

Digital Marketing Jobs & Apprenticeships

Abu Dhabi University

Abu Dhabi University is recognized as a national university of choice for quality education, applied research that drives regional economic development, and enjoys international accreditation. The mission of Abu Dhabi University is to offer highly rewarding career-oriented undergraduate and graduate degree programs aligned with the needs of the United Arab Emirates and the region through excellence in teaching, student learning, faculty scholarship and engagement in community development.


Expires on 2019-05-13

Job Type Full Time Experience Needed 6:8 Years Career Level INTERMEDIATE - UPPER LEVEL

Senior Social Media Specialist

Abu Dhabi University is looking for a Senior Social Media Specialist in Abu Dhabi, United Arab Emirates. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Head the development of a social media strategy in alignment with the marketing infrastructure that supports the execution of ADU strategies.
  • Benchmark with other international and local universities to review best practices and ROI on Social Media expenditure.
  • Aid the Sr. marketing manager to develop the social media annual budget and ensures adherence.
  • Manage, lead and coaches the social media team.
  • Design and executes crisis management procedures regarding communication with both internal and external stakeholders.
  • Build workflows for digital communication procedures for every medium utilized.
  • Improve strategies and programs for all of ADU’s digital applications including but not limited to:
  • Control with cross-functional teams and external agencies to build communications plans that leverage the social media space.
  • Draft the content for all of ADU’s social media channels.
  • Direct internal and external social media communication projects.
  • Plan goals to increase ADU’s social media presence on channels such as Twitter, Facebook, LinkedIn, YouTube and Instagram.
  • Oversee all digital mediums on a daily basis.
  • Devise with marketing team to create branded social media campaign assets.
  • Assure a high standard of customer relationship management with all internal and external stakeholders.
  • Follow and analyze the impact of enrollment from social media efforts.
  • Perform daily and weekly data analysis reports of the university’s social media activity.
  • Produce feedback and advice based on social media research.

Job Requirements:

  • Bachelor’s degree in marketing or PR.
  • Minimum 6 years experience in related field.
  • Effective experience in marketing, social media or content related role preferably within an agency.
  • Expert working knowledge and real-world experience in planning, managing and executing social media initiatives.
  • Proficient experience planning social media programs.
  • Familiarity with social media platforms, including, but not limited to Facebook, Twitter, YouTube.
  • Proven track record in leveraging social media management and analytics tools, including, but not limited to HootSuite, and other programs.
  • Strong experience writing and editing content for the social media space.
  • Committed, organized, work under pressure, attention to detail, problem-solving, creative thinker.
  • Bilingual (English + Arabic).
  • Solid writing and communication skills.
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