Abu Dhabi University is looking for a Senior Social Media Specialist in Abu Dhabi, United Arab Emirates. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Head the development of a social media strategy in alignment with the marketing infrastructure that supports the execution of ADU strategies.
• Benchmark with other international and local universities to review best practices and ROI on Social Media expenditure.
• Aid the Sr. marketing manager to develop the social media annual budget and ensures adherence.
• Manage, lead and coaches the social media team.
• Design and executes crisis management procedures regarding communication with both internal and external stakeholders.
• Build workflows for digital communication procedures for every medium utilized.
• Improve strategies and programs for all of ADU’s digital applications including but not limited to:
• Control with cross-functional teams and external agencies to build communications plans that leverage the social media space.
• Draft the content for all of ADU’s social media channels.
• Direct internal and external social media communication projects.
• Plan goals to increase ADU’s social media presence on channels such as Twitter, Facebook, LinkedIn, YouTube and Instagram.
• Oversee all digital mediums on a daily basis.
• Devise with marketing team to create branded social media campaign assets.
• Assure a high standard of customer relationship management with all internal and external stakeholders.
• Follow and analyze the impact of enrollment from social media efforts.
• Perform daily and weekly data analysis reports of the university’s social media activity.
• Produce feedback and advice based on social media research.

Job Requirements:

• Bachelor’s degree in marketing or PR.
• Minimum 6 years experience in related field.
• Effective experience in marketing, social media or content related role preferably within an agency.
• Expert working knowledge and real-world experience in planning, managing and executing social media initiatives.
• Proficient experience planning social media programs.
• Familiarity with social media platforms, including, but not limited to Facebook, Twitter, YouTube.
• Proven track record in leveraging social media management and analytics tools, including, but not limited to HootSuite, and other programs.
• Strong experience writing and editing content for the social media space.
• Committed, organized, work under pressure, attention to detail, problem-solving, creative thinker.
• Bilingual (English + Arabic).
• Solid writing and communication skills.