Digital Marketing Jobs & Apprenticeships

Abu Dhabi University


Expires on 2019-05-13

Job Type Full Time Experience Needed 6:8 Years Career Level INTERMEDIATE - UPPER LEVEL

Senior Social Media Specialist

Abu Dhabi University is looking for a Senior Social Media Specialist in Abu Dhabi, United Arab Emirates. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Head the development of a social media strategy in alignment with the marketing infrastructure that supports the execution of ADU strategies.
  • Benchmark with other international and local universities to review best practices and ROI on Social Media expenditure.
  • Aid the Sr. marketing manager to develop the social media annual budget and ensures adherence.
  • Manage, lead and coaches the social media team.
  • Design and executes crisis management procedures regarding communication with both internal and external stakeholders.
  • Build workflows for digital communication procedures for every medium utilized.
  • Improve strategies and programs for all of ADU’s digital applications including but not limited to:
  • Control with cross-functional teams and external agencies to build communications plans that leverage the social media space.
  • Draft the content for all of ADU’s social media channels.
  • Direct internal and external social media communication projects.
  • Plan goals to increase ADU’s social media presence on channels such as Twitter, Facebook, LinkedIn, YouTube and Instagram.
  • Oversee all digital mediums on a daily basis.
  • Devise with marketing team to create branded social media campaign assets.
  • Assure a high standard of customer relationship management with all internal and external stakeholders.
  • Follow and analyze the impact of enrollment from social media efforts.
  • Perform daily and weekly data analysis reports of the university’s social media activity.
  • Produce feedback and advice based on social media research.

Job Requirements:

  • Bachelor’s degree in marketing or PR.
  • Minimum 6 years experience in related field.
  • Effective experience in marketing, social media or content related role preferably within an agency.
  • Expert working knowledge and real-world experience in planning, managing and executing social media initiatives.
  • Proficient experience planning social media programs.
  • Familiarity with social media platforms, including, but not limited to Facebook, Twitter, YouTube.
  • Proven track record in leveraging social media management and analytics tools, including, but not limited to HootSuite, and other programs.
  • Strong experience writing and editing content for the social media space.
  • Committed, organized, work under pressure, attention to detail, problem-solving, creative thinker.
  • Bilingual (English + Arabic).
  • Solid writing and communication skills.
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