Stanley Black & Decker | Senior Social Media Strategist | Digital Marketing In USA

Digital Marketing Jobs & Apprenticeships

Stanley Black & Decker

For the builders and protectors, for the makers and explorers, for those shaping and reshaping our world through hard work and inspiration, Stanley Black & Decker provides the tools and innovative solutions you can trust to get the job done—and we have since 1843. You repair your home and car with the tools we provide. Your car and your phone are secured with our fasteners. The things you value most can be protected by our security systems. And the roads you drive on, the bridges you cross, the energy you consume, all of these most likely came to you via one of our infrastructure systems.


Expires on 2019-09-10

Job Type Full Time Experience Needed 2:6 Years Career Level BEGINNER LEVEL

Senior Social Media Strategist

Stanley Black & Decker is looking for a Senior Social Media Strategist in Towson, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Design and develop social media campaigns in partnership with key stakeholders.
  • Serve with all GTS brands to explore and identify ways to integrate social media into business strategies and marketing campaigns.
  • Work as the advocate of social media integration within the company, influencing overall site and business strategies.
  • Utilize marketing research and development methods to learn and understand emerging trends and technologies and to communicate this knowledge clearly and concisely.
  • Improve and maintain a social media strategy. Coordinate with stakeholders across the company to ensure its effectiveness. Ensure the adoption of relevant social media techniques into the corporate culture, all company brands and products.
  • Own the roadmap/budget for the social media tools used on the company sites.
  • Manage social media tool integration.
  • Lead the development of organization-wide social media management standards, policies and rules of engagement for social media.
  • Determine key performance indicators and implement enterprise-level measurement, analytics, and reporting methods to gauge success.
  • Produce benchmarks and analyze data.
  • Track and monitor the effectiveness of social initiatives (i.e. reach, resonance, influence), and provide reports for directors and executives – with an eye keenly focused on lead generation.
  • Measure results against goals and provide reports to key managers.
  • Oversee and comment on social media trends and applications as well as act as the company spokesperson within the social media industry.
  • Promote and maintain effective social media guidelines, tools and best practices.
  • Monitor competition, market changes and developments. Identify and report on macro-level digital and social media trends to marketing and business leaders.
  • Supervise the social media team and ensure that superior quality of communication and project delivery is provided at all times.
  • Mentor and provide training to communication and management professionals throughout the organization on best practices for creating, managing, monitoring, and developing content for social networks.

Job Requirements

  • Bachelor’s degree in marketing, communications, public relations, journalism or related field.
  • Minimum 6 years of social media management experience.
  • At least 2 years of management experience.
  • Strong verbal and written communication skills.
  • Thrives in a fast-paced environment, makes a quick decision and executes against deadlines.
  • Solid interpersonal skills and working in a complex, matrixed organization.
  • Managerial skills, leading direct and indirect teams.
  • Effective experience with Hootsuite, Sprout Social, Sprinklr, Percolate, or HubSpot.
  • Expert knowledge of Google Analytics, Facebook Business Manager, and Salesforce Social Studio.
  • Deep knowledge of Search Engine Optimization (SEO) best practices.
  • Proficient experience developing and executing social media strategies, including paid.
  • Proven track record in identifying and creating campaigns for the target audience.
  • Outstanding analytical, time-management, and project management skills with the ability to supervise multiple projects.
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