IDP Education is looking for an SEO Manager in Cairo, Egypt. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.
Job Responsibilities:
- Study for keywords with high local monthly search volumes.
- Support the IDP website pages using CMS.
- Report on overall SEO Health.
- Gather and analyze web metrics like total indexed pages, the average position of KWs, website errors & KWs CTR.
- Recognize potential competitors and compare IDP vs. competitor websites.
- Ranked pages popularity.
- Design new landing pages (basis theme ideas) as per SEO requirements using CMS.
- Search engine friendly design and development.
- URL Optimization.
- Plan Meta & Heading tags.
- Enhance website content.
- Promote page speed and Image.
- Lead XML sitemap and robots.txt.
- Resolve mobile usability issue.
- Develop page load speed on a mobile device.
- Identify prospects.
- Come up with content and design ideas.
- Content strategy planning and execution to meet SEO requirements.
- Social Media & Blog marketing to promote the website.
- Infographics ideas, creation and submission.
- Directory submission and business listing.
- Utilize paid / free SEO tools as appropriate.
- Provide and share reports with management.
- Plan Google My Business Page.
- Act towards increasing Google reviews.
- Head and revert to negative Google reviews.
- Coordinate with SEO agency regarding changes required on the sites.
- Coordinate with the agency regarding off-page optimization.
Job Requirements:
- Educated to Graduation level or equivalent with some education in web design and development.
- Minimum of 7 years experience in the organic search space.
- Demonstarted understanding of advanced and updated knowledge on SEO.
- Expert knowledge of the mobile site and local business optimization.
- Deep knowledge of search engine ranking factors.
- Effective experience in off-page and content marketing.
- Proven track record in keyword research.
- Strong knowledge of HTML, CSS, XHTML, CMS (Content Management System), site architecture etc.
- Sound understanding of responsive web design.
- Proficient experience in Google Keyword Planner, Google search console, Google Trends, Google Analytics & SEO tools.
- Basic IT Skills – MS office.
- Positive attitude.
- Solid verbal and written communication skills.
- Able to read, analyze and interpret information effectively.