Digital Marketing Jobs & Apprenticeships

PNI Digital Media


Expires on 2019-10-16

Job Type Full Time Experience Needed +5 Years Career Level INTERMEDIATE - UPPER LEVEL

SEO Manager

PNI Digital Media is looking for an SEO Manager in Vancouver, Canada. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Improve a detailed SEO strategy for our retailers: Costco, Staples and Sam’s Club.
  • Execute actionable, scalable SEO improvements across all of our platforms.
  • Recognize and develop on-site SEO strategies to drive the most valuable traffic.
  • Promote and implement ethical off-site SEO strategies.
  • Develop, compile and present SEO guidelines.
  • Oversee and analyze SEO reports, fine-tuning practices as necessary.
  • Analyze keywords and SEO techniques used by competitors, as well as review and analyze client sites for areas that can be improved and optimized.
  • Prepare full site audits and work with the development team to correct any existing issues.
  • Stay updated on a white hat and black hat SEO strategies to avoid stay within search engine guidelines.
  • Strategize and ideate high-quality keywords and written content topics to use on client websites and for off-page public relations and link-building efforts.
  • Cooperate with content writing resources (both internally and on client-side) to produce high-quality content in line with SEO strategy.
  • Anticipate and prepare for Google algorithm changes, working proactively to minimize the impact.
  • Develop an understanding of the client’s business to ensure their organic search campaigns are delivering against identified goals.
  • Lead and develop a team of dedicated SEO specialists.

Job Requirements:

  • A degree or diploma in computer science, SEO, marketing, or an equivalent combination of education and experience.
  • Minimum 5 years in SEO, content growth and SEO, all in an e-commerce setting.
  • Successful implementation of an SEO strategy.
  • Familiarity with SEO platforms (e.g. MOZ, WebCEO, Ahrefs, Majestic, SEMrush, Google Optimize).
  • Effective experience in Google Analytics, understanding reports supporting SEO initiatives.
  • Proficient experience working with and writing product specifications for developers.
  • Expert knowledge of HTML and CSS is a plus.
  • Sound organizational, time management, and analytical skills.
  • Strong verbal and written communication skills.
  • Great ability to think creatively, strategically, and identify and resolve problems.
  • Ability to work within a team and independently.
  • Able to think beyond tactical SEO execution to deliver high-level strategic recommendations for best-in-class SEO.
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