Marina Bay Sands is looking for an SEO Marketing Specialist in Singapore, Singapore. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Improve and maintain SEO strategic roadmap.
• Communicate optimization opportunities and risks across all parts of the organization.
• Perform ongoing technical SEO audits, backlink analysis, content analysis and opportunity identification.
• Supervise the research of best practices, popular keywords, and other useful metrics, and eventually analysis, modification and adoption.
• Strategize and collaborate editorial/content teams on content creation, SEO optimization, linking and distribution.
• Analyze trends of searches to understand market movements and power teams with insights on business terms useful to capitalize on.
• Manage and train the e-commerce team on new strategies and future algorithms with educating other teams as well on functional importance.
• Conduct internal planning meetings and lead the development of A/B & multivariate testing road maps that will lift conversion rates.
• Understood metrics and KPIs and continually suggest optimizations to improve performance.
• Utilize, and be able to explain, SEO best practices for site navigation, breadcrumbing, internal links (including anchor text optimization), and HTML sitemaps to websites.
• Analyze results and identify successes, failures, and trends, and effectively communicate these findings to stakeholders.
• Devise high-quality, comprehensive deliverables such as project strategy decks, creative briefs, and weekly/monthly reports.
• Troubleshoot and spot existing issues with optimization test set-ups and present through the production of high-quality documentation.
• Demonstrate a hunger to stay abreast of the latest industry developments, and factor these into your day to day work.

Job Requirements:

• BA/BS in business management, computer science or applicable discipline.
• At least 3 years relevant, hands-on SEO & CRO experience.
• Analytical and metric-driven, with experience in working in highly competitive markets across geographies.
• Demonstrated understanding of search engine ranking factors, semantics, algorithms and core SEO principles.
• Deep knowledge of SEO tools such as GA360, Search Console, Ahrefs, Screaming Frog, SimilarWeb, Moz, BrightEdge, VWO, Dynamic yield.
• Expert knowledge of HTML, CSS, and Javascript for SEO purposes as well as site and network architecture.
• A content marketing expert to guide the team in building great content marketing links and improve the value of the overall domain.
• Sound network with the SEO community in Asia is a plus.
• Effective experience in working with large scale/e-commerce sites.
• Deep knowledge of multi-lingual website optimization would be an advantage.
• Strong knowledge of search engine spider, crawl and indexing process, while understanding the importance of XML sitemaps, robots.txt files, status code errors fix.
• Outstanding verbal and written communication skills.
• Familiarity with the web development process, including the important points at which SEO must be considered.
• Proficient time management skills with an ability to multitask and prioritize.
• Solid grasp of ROI with an analytical mind to mine data for insights and generate hypothesis for constant and fast iteration testing.
• Strong attention to detail.
• Ability to present and communicate ideas in a coherent and effective manner.
• Able to conduct content generation projects – such as blogging, social media marketing, etc.
• Be able to demonstrate a clear and proven SEO process with many years of learning as well as forward planning in tandem with developments in the ecosystem.