Airbnb is looking for a Social Content Marketing Manager in Singapore, Singapore. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Associate with key stakeholders to drive the establishment of the strategic approach to social media content that aligns with Airbnb’s global vision and marketing plans but tailored to the regional/local business needs, culture, trends and platforms.
• Utilize your passion for travel and Airbnb to drive inspirational ideas for monthly and quarterly content, including significant brand moments.
• Ability to take globally created content frameworks and adapt them to regional and local nuances to ensure relevancy and engagement with audiences.
• Understand the consumer journey and have the ability to create content that is relevant at different stages.
• Promote and distribute content tailored to specific channels, understanding how different narratives can be brought to life on different platforms.
• Drive proactive social campaigns creating trend leading content that breaks through the noise, instigates conversation, and strengthens an emotional connection to the brand.
• Present timely, relevant and engaging updates to the regional marketing teams around social content opportunities and performance; best practice; and country nuances to help amplify existing work whilst also demonstrating the value of social content.
• Drive and implement the creation of influencer marketing strategies and identify opportunities for further amplification of content created.
• Cooperate with internal and external resources, agencies, publishers, and producers, and involve the Airbnb community in a collaborative content production process to scale content capabilities and output.
• Collaborate with key stakeholders across all geographies to ensure knowledge sharing and close collaboration between functions.
• Partner with the global team to implement strategy, content creation and publishing process including collaboration, workflow, tools (CMS, analytics), and framework for localization.
• Identify further opportunities for collaboration that ladder up to strategic business priorities.
• Be the champion for trend spotting and media innovation.
• Establish a strategy for driving innovation and adoption on emerging content and social platforms and tools across APAC to maximize business impact.
• Directly lead and coach the social marketing manager to ensure that their work is fulfilling and opportunities for growth are identified.
• Operate with social specialists in each local market to create locally relevant content that ladders up to broader business goals.

Job Requirements:

• Minimum 10 years experience in editorial storytelling, with a focus on social content and video at an online publication, newspaper or magazine.
• Effective experience of crafting and leading social media content, from initial brief through to implementation and iteration.
• Demonstrated understanding of the social media universe, including experience with YouTube, Facebook, Twitter, Instagram, Pinterest (and others), as well as social listening tools.
• Proficient experience in social media analytics, paid social media and social media content management tools is a plus.
• Proven ability to meet deadlines and work on multiple projects.
• Expert knowledge of influencer marketing is preferred.
• Strong organizational skills, excellent verbal, written, and interpersonal skills, able to calmly and confidently communicate with all levels of the organization and with external parties.
• Proven experience working in a regional team as part of a global organization and collaborating across multiple geographies.
• Fluent in English and preferably proficient in one other language for the region they serve.
• Passion for Airbnb, travel, creative, and possessing an entrepreneurial spirit and strong problem-solving skills.
• An eye for editorial detail and quick wit – believing that typos, sounding robotic, and generic content is totally unacceptable.
• A passion for people and storytelling through multiple media types; ‘community’ isn’t a marketing word to you – it’s your core belief.
• Proactive self-starter who is comfortable in a fast-moving, fluid environment.