Digital Marketing Jobs & Apprenticeships



Expires on 2019-07-30

Job Type Full Time Experience Needed N/A

Social Marketing Specialist

Hootsuite is looking for a Social Marketing Specialist in London, United Kingdom. If you meet the requirements below, you are eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Define EMEA strategy working collaboratively with HQ.
  • Be the point of contact between EMEA, HQ and regional marketing managers and ensure that social is an integrated part of our global and localized campaigns.
  • Support the growth and maintenance of Hootsuite’s social media channels in EMEA by scheduling, publishing, listening, monitoring and capitalizing on buzzworthy events.
  • Produce social media support pre, at and post sponsored and owned events.
  • Carry the social flag in EMEA and supporting social strategic initiatives such as social selling (project roll-out, sales coaching).
  • Operate together with the social team in HQ to build a content publishing framework across social channels and blogs, prioritizing between thought leadership, evergreen, campaign support, localized and new content.
  • Adapt content and format based on where the customer is in the funnel to drive engagement, growth and conversions.
  • Cooperate with the brand team in HQ to ensure that all formats and creative assets are social first.
  • Apply editorial guidelines and best practices for our EMEA blogs and optimize content for search engines.
  • Lead content publishing and reporting for Amplify, our content amplification tool, in EMEA.
  • Utilize analytics platforms like Hootsuite Impact and Google Analytics to deliver quarterly reports about traffic/leads driven, growth of channels and engagement, as well as feeding insight back into campaign goals.
  • Collaborate with global PUA (paid user acquisition) teams to build media plans and improve global content and targeting.
  • Be the best possible user of Hootsuite, and use this knowledge to make marketing recommendations and provide product feedback to internal teams based on your experience within the platform.

Job Requirements:

  • Expert working knowledge of social media platform.
  • Staying organized and poised, during times of change.
  • Effectively communicating information and feedback.
  • Keep up to date with social media trends and the tech industry.
  • Be fluent in English and able to write high-quality content in English. Second language such as German and/or Spanish a plus.
  • Passion about social media.
  • Ability to demonstrate experience of integrating social as part of a demand gen program.
  • Able to adapt your voice to Hootsuite’s brand while staying mindful of your audience.
  • The ability for working within internal processes to bring reactive campaign ideas to life.

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