Digital Marketing Jobs & Apprenticeships



Expires on 2019-04-28

Job Type Full Time Experience Needed 5:7 Years Career Level INTERMEDIATE - UPPER LEVEL

Social Media Manager

TravisMathew is looking for a Social Media Manager in California, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Improve and execute macro and channel specific social media and influencer strategies.
  • Promote and execute social media content strategy to support weekly and monthly social activity across all social channels.
  • Cooperate with the content team, internal graphics department, and external resources to develop creative assets for all social channels.
  • Develop and maintain weekly and monthly social media editorial calendars for all channels.
  • Lead social media contests and fulfillment to increase email acquisition and gaining new social followers.
  • Collude with social media coordinator to manage influencer relationships and activity as well as recruit new influencers to the program.
  • Build goals and key metrics (e.g. social follower growth and engagement) to measure the effectiveness of social media activation.
  • Oversee and track performance key metrics and produce weekly tracking reports.
  • Operate with a conceptual copywriter to establish a tone of voice for all social channels.
  • Monitor conversations across all social media platforms and interact with the audience when appropriate.
  • Cooperate with the content team to help concept and create marketing videos.

Job Requirements:

  • Bachelor’s degree in business, digital media or marketing.
  • Minimum 5 years of experience in marketing and social media.
  • Effective experience in copywriting.
  • Expert knowledge of social networks, online communities in lifestyle brands, content management systems, image editing programs and relevant mobile applications.
  • Deep knowledge of copy development including social media, web banners, catalog copy, blog posts, email marketing, online advertising and web site content.
  • Solid verbal and written communication skills.
  • Sound creative and strategic thinking skill set.

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