TravisMathew is looking for a Social Media Manager in California, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Improve and execute macro and channel specific social media and influencer strategies.
• Promote and execute social media content strategy to support weekly and monthly social activity across all social channels.
• Cooperate with the content team, internal graphics department, and external resources to develop creative assets for all social channels.
• Develop and maintain weekly and monthly social media editorial calendars for all channels.
• Lead social media contests and fulfillment to increase email acquisition and gaining new social followers.
• Collude with social media coordinator to manage influencer relationships and activity as well as recruit new influencers to the program.
• Build goals and key metrics (e.g. social follower growth and engagement) to measure the effectiveness of social media activation.
• Oversee and track performance key metrics and produce weekly tracking reports.
• Operate with a conceptual copywriter to establish a tone of voice for all social channels.
• Monitor conversations across all social media platforms and interact with the audience when appropriate.
• Cooperate with the content team to help concept and create marketing videos.

Job Requirements:

• Bachelor’s degree in business, digital media or marketing.
• Minimum 5 years of experience in marketing and social media.
• Effective experience in copywriting.
• Expert knowledge of social networks, online communities in lifestyle brands, content management systems, image editing programs and relevant mobile applications.
• Deep knowledge of copy development including social media, web banners, catalog copy, blog posts, email marketing, online advertising and web site content.
• Solid verbal and written communication skills.
• Sound creative and strategic thinking skill set.