Digital Marketing Jobs & Apprenticeships

Asia League Limited

Hong Kong

Expires on 2019-04-13

Job Type Full Time Experience Needed +3 Years Career Level INTERMEDIATE - LOWER LEVEL

Social Media Manager

Asia League Limited is looking for a Social Media Manager in Hong Kong, Hong Kong. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Improve, plan, and execute social strategies and content for the region.
  • Lead the regional content calendar and collaborate closely with the local market teams to develop relevant and engaging content for local channels.
  • Manage ideation on both content and promotions/competitions.
  • Head and maintain both China and ex-China Asia League channels on multiple websites and social media platforms (Weibo, WeChat, Facebook, Instagram, YouTube, LinkedIn, Twitter).
  • Design, schedule, and share engaging posts (written content, graphics and video).
  • Request/manage content provided by 3rd parties.
  • Reply to and engage with online communities.
  • Cooperate with marketing and communications lead to ensure the tone of voice and key messaging is addressed and brought through all digital communications.
  • Supervise local social media promotional campaigns in Hong Kong & Macao working with the marketing coordinator to manage and implement these initiatives and create locally engaging content.
  • Direct creative resource on content development where relevant, sourcing appropriate third-party vendors if required.
  • Associate in weekly regional calls and maintain regular reporting processes.
  • Regular analysis and researching new trends in society in our key markets.

Job Requirements:

  • At least 3 years of managing social media channels in Asia, with a focus on China.
  • Effective experience in developing and implementing engaging content strategies.
  • Proven track record in digital media software tools (Adobe Premiere, Photoshop, Adobe Illustrator) or equivalent software.
  • Familiarity with social media listening tools.
  • Proficient experience is a must – either working with local markets in a central role or direct knowledge of the core Asia League markets.
  • Solid writing and editing skills with the ability to provide a consistent tone that reflects the ethos of the Asia League brand.
  • Expert knowledge of planning workflow and content calendar.
  • Written and spoken fluency in Mandarin is mandatory.
  • High proficiency in written and spoken English.
  • Ability to manage multiple projects to tight timelines/deadlines; strong ability to coordinate multiple parties remotely.
  • Ability to work effectively both independently and collaboratively in a fast-paced environment.

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