Instagram’s new option will be a great addition for many social media managers. Instagram’s currently testing out a new ‘Closed Captions’ sticker for Instagram Stories, the new option generates automated captions for your Stories clips in a variety of text formats.
NEW! @Instagram has added a ‘Captions’ sticker for Stories
You can now auto-caption videos in stories with a range of different styles… pic.twitter.com/cijk7nWGC3
— 🟣 Matt Navarra (@MattNavarra) March 9, 2021
According to the example clip, posted by Matt Navarra, in its current form, once you add the Captions sticker to your video clip, you would then see a ‘Transcribing audio…’ prompt on your screen. Next, You’d be able to view the text from your video, which displays in time with your speech.
Apparently, Instagram is testing four text style options, including typewriter-Esque block text, larger words for added emphasis besides basic block letters.
Talking about the Auto-Captions option, some users are now able to access the tool in their Instagram app, however, when they go to post they get an ‘Internal only’ error message. That is not a problem because Instagram has confirmed that the process is currently only in testing and is not supposed to be available to the public just yet.
The Auto-Captions is similar to the same tool that Instagram added to its separate Threads app late last year, which quickly saw Threads rise up the download charts. Anyhow, it wasn’t because people wanted to send messages to their Instagram inner-circle – a large number of users downloaded Threads to make clips using the auto-captions feature, which they then uploaded to TikTok with the on-screen text.
Giving consideration to this, it seems like a no-brainer for Instagram to add the same functionality direct into Stories. Again, Instagram’s been developing the Auto-Caption option since at least August last year, while it also added automated captions for IGTV uploads back in September.
Moreover, the Auto-Captions option could provide a range of new options for brands besides creators, making it easier to reach a wide range of audience, also ensure that your IG Stories can be understood in sound on and sound off scenarios, as a percentage of people actually don’t turn the sound on sometimes.
However, as we can see in the example, the automated captions are not perfect, therefore, you need to review the text. Also, it’s not clear yet whether Instagram will provide the capacity to edit the text within the interface.
Note that, Instagram hasn’t provided a timeline for a public release, but given the advanced nature of this prototype, probably, you can expect to see it launched sometime soon.