Digital Marketing News

TikTok Adds New ‘Business Creative Hub’ to Highlight Relevant Trends and Tips in Brand Use

TikTok’s looking forward to helping brands tap into the latest trends – both on the platform generally also among businesses in their local region – with the addition of a new ‘Business Creative Hub’ content showcase, which is now available to business accounts within TikTok.

In light of TikTok’s Business Creative Hub, TikTok explains: “From listening to our business users, we found that a common challenge faced by many was a lack of inspiration for new content to post. It could be that a winning strategy used on other platforms isn’t having the same success here, or that you don’t know what’s trending and how your brand can jump on board.”

TikTok Adds New 'Business Creative Hub' to Highlight Relevant Trends and Tips in Brand Use 1 | Digital Marketing Community

TikTok’s Business Creative Hub:

The new Business Creative Hub aims to address this need, with a showcase of trending content in three diverse categories, which aims to highlight the creative, engaging use of TikTok clips by brands.

TikTok Adds New 'Business Creative Hub' to Highlight Relevant Trends and Tips in Brand Use 2 | Digital Marketing Community

As you can see in the above screenshot, the new Business Creative Hub, which is available via the ‘Business Suite’ section of the ‘Settings and privacy’ menu on the app (for business profiles only), is separated into two elements.

The first element is a video showcase, which highlights trending content in three categories:

  • The first feed, Trending: Business, shows videos from other Business Accounts in the same country, ranked by the total number of likes they’ve received.
  • The second feed, Engaging: Business, shows a similar selection of popular Business Account content, but ranked by the level of engagement, measured by the ratio of comments to video views.
  • The third feed, Trending: Community, shows videos from all account types, ranked by the total number of likes received.

Furthermore, that could help guide brands on what’s working, in order to help them gain traction with their TikTok creative efforts. It’s similar to TikTok’s ‘Top Ads’ library, which provides users with examples of ads that have seen strong responses on the social platform.

Check TikTok's Business Creative Hub in 2021 | DMC

In combination, TikTok now provides you with a wide range of examples for your promoted content efforts, as well as its @TikTokforBusiness profile, which also highlights examples as well as tips, there’s a heap of ways to get inspiration for your on-platform approach.

Moreover, the second element of the new Business Creative Hub is a Business Content Guide, which TikTok says is “a cheat sheet for any business to easily get the hang of using TikTok to promote your brand’.

“It aims to inspire, with tips on content strategy, storyline ideation, and video shooting; but there are also practical tips for getting the most out of your business account, from setting up your profile, to the best times to post, to content moderation and traffic. The Content Guide also showcases Success Stories – best practice examples from brands with successful Business Accounts.”

The Content Guide element is mostly static text, even though there are video examples in between, also it includes a wide range of guidance notes and advice, and this could benefit your approach.

These are some helpful resources for TikTok marketers, with the examples provided giving you obvious and clear guidance on what’s trending in your region to help guide your approach.

  • Content Marketing

  • TikTok

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