It is clear that Facebook has a great responsibility towards the community and works to fulfill its responsibilities. This week, the culmination of this mighty effort, came as a strong boost in its charitable giving business.
On this front, the company unveiled on its official blog two new announcements. First off, Facebook reported that fundraisers around the world have donated over $2 billion on Facebook through Facebook Fundraisers and Donate Buttons since the company released its charitable giving tools in 2015. Moreover, the Facebook company shares some successful numbers on this front, such as:
Alongside these great numbers, Facebook mentions the incredible impact that fundraisers both big and small have made through the Facebook Fundraisers since the launch, like:
Coming to the second official announcement, Facebook also pointed out that they are expanding their nonprofit fundraising tools to Canada and Australia, in order to enable more fundraisers to provide the causes they care about.
In addition, the company also partnered with PayPal, in order to facilitate the process. Accordingly, people can now create fundraisers for over 100,000 Canadian and Australian-based charities within “PayPal Giving Fund”.
In the same announcement, Facebook also pointed out that this year, they also expanded their partnership and efforts to reach the largest number in the history of Giving Tuesday – a day where people come together on Facebook to support and champion the causes they believe in by donating and fundraising, every year.
As a result, Facebook with its partner PayPal managed to match up to a total of $7 million in donations made on Facebook during GivingTuesday 2019 to eligible US nonprofits.
COPYRIGHTS DIGITAL MARKETING COMMUNITY 2019