Last month, it was spotted by TechCunch that Facebook was planning to launch a new video music app, in order to own a tool that can win back the attention of teens and has the ability to conquer other competitors on this front, like Musical.ly and its owned product “TikTok”.
This Facebook new video music app, called “Lasso”, is considered to be a standalone product where users can record and share videos of themselves lip-syncing or dancing to popular songs. Additionally, it was also reported that Facebook’s principal lead product designer, Brady Voss will be the leader of the members of Facebook’s video and Watch team in building its new video music product “Lasso”.
This week, Facebook officially confirmed the launch of its new Video Music App, in addition to announcing that “Lasso” is available now for iOS and Android for Facebook users.
On this front, a Facebook spokesperson mentioned that for the first release the Facebook new video music app “Lasso” will be available on iOS and Android in the U.S. only and it will be expanded in the upcoming times for all users globally.
He also told TechCrunch that Lasso is a new standalone app for short-form, entertaining videos — from comedy to beauty to fitness and more and the Facebook team will work on collecting feedback from people and creators. He also said that while Lasso was released under the Facebook umbrella, the company launched it informally and with relatively little fanfare via a tweet from a product manager on the team.