Digital Marketing News

Facebook Shares Stories of Business Resilience During COVID-19 in New Video Series

Facebook has published a new, short video series called ‘The Pivot’, as noted it takes a look at how some businesses have adapted and switched focus during the COVID-19 pandemic.

Facebook’ Short Video Series “The Pivot”:

In light of Facebook’s new video series “The Pivot”, Facebook explains: “In a series, we’re calling THE PIVOT, we’ll take a look at three businesses: Woon, a mom and son run Chinese restaurant in Los Angeles; Avid Bookshop, a community destination for bookworms; and SF Oasis, a drag cabaret nightclub, and how they used Facebook products to not only adapt and sustain themselves through these tough times but how they’ve used it to rethink their business entirely as well.”

Talking more about The Pivot, every business is featured in a series of short video clips, which outlines how they’ve used Facebook as well as Instagram in order to adapt to the changing business conditions.

Talking about The Povit’s features, the short videos series could provide inspiration as long as notes on how to adapt your own strategies, also shift focus amid changing business conditions.

Moreover, while it does seem that we’re slowly now moving towards the next stage, with the COVID-19 vaccine roll-out well underway in several regions, the impacts of the COVID-19 pandemic will be present for some time yet.

Also, understanding the different ways that businesses have adapted could help in your planning, and provide more insight into your approach, which is great.

For more information about The Pivot, you can check Facebook business Page.

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