The world’s largest social media site Facebook has updated its ‘News Feed Algorithm’. Aiming to curb and demote the fake and misleading health claims appearing in the site. Facebook has introduced two new News Feed Algorithm to deal with this.
Facebook explains “People come together on Facebook to talk about, advocate for, and connect around things like nutrition, fitness and health issues. But in order to help people get accurate health information and the support they need. It’s imperative that we minimize health content that is sensational or misleading.”
Facebook will determine which posts to reduce by identifying commonly used phrases and predicting which posts might include sensational health claims or promotion of products with health-related claims. Those individual posts will then be shown lower in the news feed. Facebook is not targeting entire pages with this update.
In two algorithm changes, which actually rolled out a month ago but are only today being detailed. Facebook says it’s reducing the spread of posts that make exaggerated or sensational health claims. As well as those trying to sell products or services based on health-related claims. One will address the dangerous miracle cures. While the other will be more focused on reducing the spread of posts trying to make a buck. Through unsubstantiated claims, like weight loss pills, for example.
This means that marketers managing Facebook Pages for healthcare products or services, should be mindful of the messaging they are using on the platform.