This week, Facebook announced on its official blog the expansion of the Facebook Ad Breaks in 21 new countries around the world with support for English and five new languages, including French, German, Portuguese, Spanish and Thai.
Day by day, the Facebook company -including Instagram, Messenger, and WhatsApp- proves that ads are considered to be the number one objective of its social media platforms, especially after Mr. Systrom, Instagram’s chief executive, and Mr. Krieger, the chief technical officer of Instagram have announced their Resignation and their plan to leave parent-company Facebook within the coming weeks, as a result of disagreements between them and the Facebook founder, Mark Zuckerberg after they refused to build look-alike functionality until Zuckerberg personally requested it, as reported by Bloomberg.
As reported by Facebook, these 21 new countries are:
Last month, Facebook announced on an official blog post that Facebook Watch is available everywhere, which is a feature enabling users worldwide to discover great videos, discuss them with their friends and other fans, and truly be part of the action.
Alongside Facebook Watch, Facebook also provided support to publishers and creators globally in two critical areas: helping them to make money from their videos on Facebook with Ad breaks and helping them better understand how their content is performing with Creator Studio. At that time, Facebook Ad breaks was available only in five countries, including the US, UK, Ireland, New Zealand, and Australia. Now, it is available in 21 new countries, as confirmed in Facebook’s last announcement.
As explained by Facebook:
“Already we are seeing strong interest in Ad Breaks and early signs of program success – in just the first two weeks, more than 20% of eligible publishers and creators in the initial five countries joined Ad Breaks and nearly 10% of those Pages made over $1000 in two weeks.”
In joining the Facebook Ad breaks, Publishers and creators should visit fb.me/joinadbreaks, Creator Studio or their Page Video Insights. On the other hand, publishers who do not yet meet the eligibility criteria should view a graphical representation of their Facebook followers, video views, and Monetization Eligibility Standard compliance to be able to join the Facebook Ad breaks and push their pages towards qualifying.
In the same announcement, Facebook also provides publishers with some effective tips, which enable them to achieve and maintain Ad Break eligibility and earn meaningful revenue:
Finally, Facebook points out its intention to expand the availability of the Facebook Ad breaks in more languages and more markets over the upcoming weeks.