Digital Marketing News

Facebook Ad Breaks Is Now Available in 21 New Countries

This week, Facebook announced on its official blog the expansion of the Facebook Ad Breaks in 21 new countries around the world with support for English and five new languages, including French, German, Portuguese, Spanish and Thai.

Day by day, the Facebook company -including Instagram, Messenger, and WhatsApp- proves that ads are considered to be the number one objective of its social media platforms, especially after Mr. Systrom, Instagram’s chief executive, and Mr. Krieger, the chief technical officer of Instagram have announced their Resignation and their plan to leave parent-company Facebook within the coming weeks, as a result of disagreements between them and the Facebook founder, Mark Zuckerberg after they refused to build look-alike functionality until Zuckerberg personally requested it, as reported by Bloomberg.

As reported by Facebook, these 21 new countries are:

  • Europe: Belgium, Denmark, France, Germany, Netherlands, Norway, Portugal, Spain, Sweden
  • Latin and South America: Argentina, Bolivia, Chile, Colombia, The Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Peru
  • Asia: Thailand

Last month, Facebook announced on an official blog post that Facebook Watch is available everywhere, which is a feature enabling users worldwide to discover great videos, discuss them with their friends and other fans, and truly be part of the action.

Alongside Facebook Watch, Facebook also provided support to publishers and creators globally in two critical areas: helping them to make money from their videos on Facebook with Ad breaks and helping them better understand how their content is performing with Creator Studio. At that time, Facebook Ad breaks was available only in five countries, including the US, UK, Ireland, New Zealand, and Australia. Now, it is available in 21 new countries, as confirmed in Facebook’s last announcement.

As explained by Facebook:

“Already we are seeing strong interest in Ad Breaks and early signs of program success – in just the first two weeks, more than 20% of eligible publishers and creators in the initial five countries joined Ad Breaks and nearly 10% of those Pages made over $1000 in two weeks.”

In joining the Facebook Ad breaks, Publishers and creators should visit Studio or their Page Video Insights. On the other hand, publishers who do not yet meet the eligibility criteria should view a graphical representation of their Facebook followers, video views, and Monetization Eligibility Standard compliance to be able to join the Facebook Ad breaks and push their pages towards qualifying.

In the same announcement, Facebook also provides publishers with some effective tips, which enable them to achieve and maintain Ad Break eligibility and earn meaningful revenue:

  • Create Longer Content: Pasquale Sciarappa shares 10-minute plus videos to his devoted followers of him cooking his favorite italian recipes in his New Jersey kitchen. He is a good example of the power of thematic content to keep an audience coming back for more.
  • Build a Loyal Audience: This hilarious video from All Def is a great example of viewers seeking out content they love – nearly 70% of viewers sought out this video in places like Watchlist and Search. An audience eager to watch the latest video is more likely to monetize. The Claire Ryan Crosby Page has also done a great job of building a loyal audience. More than 25% of viewers specifically sought out this video of Claire and her Dad testing their vocal pitch, and 200,000+ people made it past the 1-minute mark.
  • Engage Your Community: Jay Shetty creates deeply meaningful content for his community with wisdom to help people on their life journeys, and Ad Breaks helps support his ability to keep reaching more people. For example, the important message in this video inspired more than 80% of viewers who reached the Ad Break to stay to watch it through, greater than the 70% Ad Breaks program-wide average. It’s a great example of tapping into a collective emotional experience that many people can relate to and rallies a community together.

Finally, Facebook points out its intention to expand the availability of the Facebook Ad breaks in more languages and more markets over the upcoming weeks.

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