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Google: More Insights into Key Halloween Costume Trends

Halloween is the perfect reason to ditch the quarantine and get dressed up. Google has published the latest editions of its annual “Frighgeist” Halloween trends, which provides insights into the most popular costumes, based on Google Search activity, for the event.

The Halloween Costume Trends: Google Frightgeist 2020 | DMC

Google Frightgeist’s Mini-site:

As for the Halloween costume trends mini-site “Google Frightgeist”, it provides an overall listing of emerging costume trends, moreover, this year, according to Google, the top costumes of the moment are:

  1. Cobra Kai
  2. Dungeon Master
  3. The Mandalorian
  4. Space Cowgirl
  5. Trolls
  6. Belle
  7. Marshmello
  8. Inflatable shark
  9. Firefighter
  10. Sanderson sisters

It is definitely worth it to take a look if you are looking to stay on trend on Halloween. Moreover, Goole has also provided an interactive map of the top costume trends over the US.

The Halloween Costume Trends: Google Frightgeist 2020 | DMC

All you need to do is just hover over the map to find the top costume trends for your region.

Additionally, if you’re having a hard time deciding what to pick, there is a costume picker that will help you and give you a costume tip. All you have to do is set the parameters, based on region, uniqueness, and “spooky” level.

Definitely, Halloween is set to look way different in 2020, as COVID-19 still limiting how people can celebrate due to the restrictions. However, this Halloween costume trends mini-site will definitely be handy.
Google’s Frightgeist could be a great resource, moreover, it relates to marketing tie-ins plus themed promotions.

You can Access Google Frightgeist 2020 here.

  • Google

  • US Consumers

  • US Halloween Costumes

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