We can’t deny the importance of influencer marketing that boosts and maximize your social media marketing efforts. So, if you’re looking for more tips, Instagram’s influencer marketing tips got you covered!
Influencer partnerships can have a huge impact on campaign success, especially on more creative, visual platforms, as understanding the ins and outs of each, as well as what will resonate with fans, is what these influencers work on, day-in and day-out.
Furthermore, the right collaboration could actually give your brand a huge boost – also, if you are looking to get started with influencer marketing, Instagram’s influencer marketing tips are handy.
Jules Lund is the founder of Tribe, an online marketplace for branded content, which aims to connect brands with the right influencers for their social efforts.
Moreover, Tribe has facilitated the creation of over one million pieces of branded content across 10,000 campaigns, and the company works with brands in the US, UK, and Australia.
Anyhow, based on these learnings, Lund offers three main tips for your influencer marketing approach.
Without further ado, let’s know more about Instagram’s influencer marketing tips;
1. Tap into customer creativity: Lund advises that brands should look to utilize UGC as well as influencer content through their campaigns to boost engagement and brand resonance. With so many people already posting content online, giving them a prompt to work with can be all it takes to get powerful, valuable branded material for your promotional efforts. Lund says: “This content is authentic, from real people, and so it performs – because who better to create content that customers love than customers themselves”
2. The second Instagram influencer marketing tip is to find happy customers and to share their stories: Regarding this, Lund advises that brands should celebrate their happy customers, and this is by using their stories to better connect, as well as communicate about their business. Moreover, Lund also says that brands should capture these stories, then pay to turn them into promotions.
“I’d pay to share that story. So, I’d turn their content into a social ad from a brand account, and then I’d turn their content into a branded content ad from the creator’s account, and then I’d compare the two. I’d be using small amounts to test and learn from different audiences, different formats, different objectives, and when I found winners, I’d cut the rest and supercharge those.”
3. The last Instagram influencer marketing tip is to use branded content ads: This is Lund’s final key tip utilize Facebook’s branded content ads to maximize that more personal, connective messaging. As Lund thinks, “Facebook and Instagram’s branded content ad is potentially the most effective ad format we’ve seen”, because it combines the improved resonance of influencer posts with the platform’s ad targeting tools, and that gives you the authenticity of those more personal messages, with the focus of ads.
Aside from Instagram’s influencer tips, you can also add a CTA to these posts, to make them more responsive, so you get the added credibility of the message coming from a person, as opposed to a brand handle, and the capacity to focus that messaging onto the most receptive audiences.
These are some good notes, and given the experiences of Tribe, Lund’s advice is backed by many promotions as well as experiences, adding credibility to his Instagram’s influencer marketing tips.
You definitely need to worth considering Instagram’s influencer marketing tips in your strategy.