Digital Marketing News

LinkedIn Launches New Ad Transparency Tab

Transparency on social media platforms has been a recurring theme Lately. This comes as a result of how political interference on social media has grown exponentially in the past couple of years. Giving these platforms no other option but working on new tools and options to avoid public scrutiny. These tools help users better understand why certain ads targets them, who is targeting them and what other campaigns these companies may be running.

The platform facing most of the backlash for political interference issues has been Facebook. Yet, many other platforms have been implicated in such cases as revealed by investigations, one of those platforms is LinkedIn.

LinkedIn is introducing a new Ads tab on LinkedIn Pages. In this tab, members will be able to view all the Sponsored Content in the LinkedIn feed that advertisers have run on LinkedIn in the past six months. Members can click on the ads, but the advertisers will not be charged for these engagements. Also, the clicks will not impact campaign reporting.

As LinkedIn states: “At LinkedIn, we are committed to providing a safe, trusted, and professional environment where members can connect with each other, engage with relevant content, and grow their careers. Increased transparency to both our customers and members is critical to creating this trusted environment.”

LinkedIn built this new Ads tab on tools similar to the ones recently introduced to help members understand and control their ads experience. Tools that include new ad settings that each member can access from their LinkedIn account. More updates will follow the ads tap, which aim to inform members about the ads on LinkedIn.

The new Ads tab is rolling out to all LinkedIn members over the next few weeks.

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