With the current vaccine roll-out gradually leading to new signs of hope for a return to normal life, we can see that many businesses are now preparing for the next stage, and a ramp-up in activity as new opportunities arise.
At the same time, LinkedIn has published a new ‘Return to Growth’ digital magazine, LinkedIn’s digital magazine provides a range of insights, tips as well as interviews with experts in order to help inspire brands in revising and improving their post-COVID-19 strategies.
In light of LinkedIn’s digital magazine, LinkedIn explains: “Ready for Business 2021 explores everything that’s involved in using digital marketing to drive growth and get your strategy moving. There’s a detailed insight on identifying your highest-value audiences and engaging them when they’re at their most receptive. We dig deep into the growing importance of trust and thought leadership content in a post-pandemic world, highlight the changing nature of B2B buyer journeys and share stories and strategies for how your marketing can inspire, entertain – and engage the ready for business mindset at scale.”
The 50-page digital magazine, includes a wide range of helpful articles and notes, including the results of a new LinkedIn user study, which sought to discover more about why people use the platform.
Moreover, there are also case studies in using LinkedIn ads as well as promotional tools to best effect.
Not only that but also expert interviews and insights on key trends, like virtual events, the evolving role of the CMO, and brand building. There are also helpful overviews of LinkedIn ads’ best practices as well as specs.
The digital magazine is definitely worth a download -it’s free- if you want to make LinkedIn a priority, or if you want to get a better understanding of the latest trends and features on LinkedIn.