Today, We witness the official launch of Instagram’s new Captions sticker in Instagram Stories, after they were tested over the past few months. Instagram’s new Captions sticker provides another way for you to expand the accessibility of your Stories content.
Sound off 🗣
…with sound off 🔇
Now you can add a captions sticker in Stories (coming soon to Reels) that automatically turns what you say into text.
We’re starting in a handful of countries and hope to expand soon. pic.twitter.com/OAJjmFcx4R
— Instagram (@instagram) May 4, 2021
As shown above, when you add the new Captions sticker to your captured video, it will auto-generate text captions based on the audio input. The auto-captions won’t be 100% accurate all of the time, anyhow, you’ll also be able to edit the text, as well as the text color, position, and font, to best suit your presentation.
Obviously, that could open up a wide range of new presentation and connection opportunities, through a simple, easy-to-use process.
Moreover, and as noted Instagram’s been testing out the new Captions sticker options over the past few months, with some users seeing the new “Captions” sticker in their options back in March, through actually applying it returned an error.
Also, Instagram added a similar sticker option to its separate Threads app late last year, which quickly saw Threads rise up the download charts, due to TikTok users creating videos using the captions option in Threads (which censors bad language with expletive marks), which they were then uploading to TikTok with the on-screen text.
Not only that but also Instagram added automated captions for IGTV uploads back in September.
And according to Instagram, the new Captions sticker option is also coming to Reels as well, which was further reinforced by Instagram chief Adam Mosseri in a separate announcement.
According to Adam Mosseri: “Sound off” is a request we get a lot so I’m excited that it’s coming to Reels too. We also hope to expand beyond a handful of countries soon.”
At launch, the new Captions sticker will only be available in English and in English-speaking countries. However, it should be coming to more regions soon, providing an easy, engaging way to add another element to your Stories and Reels, as well as maximizing engagement opportunities in the app.
On the other hand, Facebook is also developing a captions option for Facebook Stories.
The captions sticker could also provide a range of new options for both brands and creators, making it easier to reach a wider audience, and ensure that your Stories are able to be understood in sound on and sound off scenarios.
Note that the automated captions won’t be perfect, so you will need to review the text anyway. Anyhow, it could be a valuable addition to your Stories tools, and it’ll be worth experimenting with to see how it might fit into your Stories strategy.
It seems like a good, handy way to boost engagement.
The new captions sticker for Stories is now available in the latest version of the app.