On September 25th, Reddit announced 3 updates concerning its video ads. The new updates are 2 new aspect ratio for ad sizes, a new mobile landing page & offering exceptional URL for cost per view campaign.
The new mobile page is designed in a way to provide a seamless viewing experience when user tap on in-feed video ads over the mobile platform and redirected to a platform where the ad will display continuously without interrupting other branding and product info from the advertiser.
The landing page of mobile now available for all video ads. Reddit added that they expect the update to conversion rate, increase engagement, completion rates.
Reddit is now supporting 1:1 square & 4:5 vertical sized video ads along with the earlier ones. (16:9 & 4:3)
Advertisers can now utilize cross-platform video credit as publishers do not have to recreate content, particularly for ads. Reddit Adds on its blog.
Reddit also has introduced new optional referral URLs for CPV campaigns, allowing advertisers the ability to include referral URLs within campaigns optimized for views. The company said the referral URLs will allow advertisers to deliver a “cleaner” viewing experience while driving more video views.
After launching its newly developed site last year, Reddit saw a growth in its page views and time spent over its website and app along with user engagement. With this, Reddit also has one more platform on which it can grow more inclusive ad options.