A few hours ago, it was reported that Facebook is planning to launch a new video music app, in order to own a feature that can win back the attention of teens and has the ability to conquer other competitors on this front, like Musically and its owned product “TikTok”. This Facebook new video music app, called “Lasso”, is considered to be a standalone product where users can record and share videos of themselves lip-syncing or dancing to popular songs.
As confirmed by TechCrunch on its report, “The app is designed to be a standalone competitor to Musically, which was a hit with teens and even pre-teens before the 60 million monthly user product was acquired by Chinese tech giant ByteDance for around $1 billion and rolled into the company’s TikTok app.”
In direct competition with Musical.ly, which is a social media service based in Shanghai with an office in Santa Monica, California, on which platform users create and share short videos. The first prototype was released in April 2014, and the official version was launched in August of that year. It is owned by Alex Zhu, Luyu Yang, in addition, its services are available in 34 languages and support iOS, Android. TikTok, also known as Douyin in China, is a social media app for creating and sharing videos as well as live broadcasting. It is officially owned by Musical.ly.
TechCrunch also added that the Facebook company depended on its principal lead product designer Brady Voss, to lead the members of Facebook’s video and Watch team in building its new video music product “Lasso”. Brady Voss has a good C.V on this front; he previously worked on Facebook’s TV app, as well as being the author of a technology called Montage that would stitch together photos of say a snowboarder doing a trick into a single image like a still timelapse. According to information from current and former Facebook employees, Facebook has been investigating the teen music app space since 2016, when a source says the company spun up a research project to look into Musically. There were suspicions that Musically might not be as popular as it touted, and Facebook eased off.