Digital Marketing News

New Insights From Snapchat About Consumer Behavior and Trends

Snapchat has shared some new insights into the latest consumption trends, which have been increased by the COVID-19 pandemic, however, Snapchat says are set to remain in place as the next generation of consumers becomes increasingly important in buying decisions.

According to Snapchat “The events of 2020 changed the way we work, shop and stay in touch, creating what became known as the “new normal”. Now, as we build hopes of recovery in 2021 and beyond, it’s time to focus on the next normal.”

Snapchat’s Consumer Behavior and Trends Insights

Not only that but also, Snapchat has collected a wide range of trends and insights into a new, 15-page report called ‘Strategies for the Next Normal’, that report outlines how habits have changed, as well as what it means for your approach.

Snapchat's Consumer Behavior and Trends Insights 2020 | DMC

Moreover, Snapchat has also identified some key shifts, including the rise of mobile eCommerce, the expansion and increasing accessibility of AR for campaigns, the resurgence of QR codes for marketing, along with the ongoing evolution of its own video tools and options.

Snapchat's Consumer Behavior and Trends Insights 2020 | DMC

In light of Snapchat’s consumer behavior and trends insights, “Millennials are the largest generation in history. In 2020, they made one in three purchases, and the generation is expected to drive half the increase in expenditure growth over the next decade.”

Also, there’s a heap of interesting notes here, besides pointers to help guide your future strategy, with the younger generation leading the way on the next shifts. Additionally, Snapchat has also shared some overall usage insights, which further reiterate Snapchat’s important capacity for this next generation of consumers.

Snapchat's Consumer Behavior and Trends Insights 2020 | DMC

According to Snapchat’s consumer behavior insights, there are some important notes here, they’re all worth it to be in your planning strategy, with the specific insights into rising consumption trends along with habits all pointing to new approaches, besides evolving shifts.

Even if Snapchat isn’t a part of your 2021 planning, based on Snapchat’s consumer behavior insights, it’s worth taking a look and getting a better understanding of these key trends.

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