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Twitter Previews Potential New Business Account Features as it Seeks Feedback on the Following Stage

In February, as part of its Analyst Day overview, in which it planned its future growth plans along with product strategies, the first hints of Twitter’s business profiles were shared, which, if launched, would include further business information and dedicated features.

Twitter’s Business Profiles in 2021:

However, now, Twitter’s eyeing the next stage of development for its business profile tools, with a survey being distributed to some users asking them to rate the value of different potential business profile features.

As you see in the following example, shared by social media expert Matt Navarra, Twitter’s business profiles, in their current proposed form, would include several new elements, including verification by default, a business category, a new panel for business information (like location, hours of operation, etc.), along with a new business profile badge in order to signify that it is an official, recognized business presence.

Twitter Previews Potential New Business Account Features as it Seeks Feedback on the Following Stage 1 | Digital Marketing CommunityRegarding, Twitter’s business profiles, Twitter has been investigating new profile badge types for some time, also previewed several variations within its Analyst Day presentation.

Twitter Previews Potential New Business Account Features as it Seeks Feedback on the Following Stage 2 | Digital Marketing Community

In the above screenshot, along with business categories, Twitter’s also working on new ‘Automated Account’ badges to signify bot profiles. Moreover, that could help Twitter users better understand who, or what, they’re engaging with, also potentially lessen the impact of bot activity.

But on Twitter’s business profiles specifically, as part of its new survey, Twitter’s asking selected users what types of features they’d find most useful on business profiles, with a wide range of various options for potential display, and that includes:

  • Link to the direct contact option
  • Product showcase panel
  • App Store links
  • Content showcase
  • Image gallery
  • Customer reviews
  • A showcase of pinned tweets

Not only that but also, Twitter has provided a preview of how some of these options could look in practice.

Twitter Previews Potential New Business Account Features as it Seeks Feedback on the Following Stage 3 | Digital Marketing Community

More about Twitter’s business profiles, those could be highly valuable additions for businesses, as it provides new ways to showcase various elements to your Twitter audience.

Also, Twitter hasn’t settled on anything yet, however, it’s interesting to see the different considerations it has in mind, also how it’s looking to implement business tools in order to assist brands in their efforts on the social media platform.

Anyhow, there’s no launch date set for the tools as yet, but based on these new examples, looks like we’re getting close to seeing the launch of Twitter’s business profiles on the social media platform, which will add a wide range of new presentation tools as well as options to consider.

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