As WhatsApp focuses on building its eCommerce potential, it’s continually adding more ways to make the business-to-consumer connection easier, and make it easier for users to buy items via the messaging app.
WhatsApp Carts is the latest addition on this front, which will enable WhatsApp users to add items as they engage with a business, then submit a larger order all at once via WhatsApp.
Based on the WhatsApp carts, WhatsApp explains:
“Starting today, we’re excited to bring carts to WhatsApp. Carts are great when messaging businesses that typically sell multiple items at once, like a local restaurant or clothing store. With carts, people can browse a catalog, select multiple products, and send the order as one message to the business. This will make it simpler for businesses to keep track of order inquiries, manage requests from customers, and close sales.”
It is really simple, as you can see in the above sequence, as users find the items they want when interacting with a business in the app, they’ll now be able to tap “add to cart” as they go. Once you’ve finished shopping, you can then send your Cart as a message to the business to submit your full order.
WhatsApp Carts is the latest in a range of eCommerce tools being added to WhatsApp as it looks to maximize its monetization potential. Moreover, ads in WhatsApp proved unwelcome, so parent company Facebook has now changed its focus to building a digital marketplace in the messaging network, including growth in developing markets like Indonesia and India, where WhatsApp is already successful, set to lead the way in ushering in a new wave of digital transactions in the app.
Last month, the Indian Government gave approval for the expansion of WhatsApp Pay in the region, and that opens up a variety of new possibilities, while WhatsApp has also outlined a wide range of new business tools coming to the app to further expand its offerings.
Not only that but also, WhatsApp actually previewed the arrival of WhatsApp Carts back in October, as part of a broader showcase of coming commerce features for the app.
Actually, WhatsApp could become the essential app for millions of users in India, also as the country looks to recover in the wake of COVID-19, WhatsApp commerce could provide a wide range of new opportunities for SMBs looking for new, cost-effective ways to connect with consumers.
Additionally, this could be a great area of growth for Facebook.
It is definitely worth it to consider WhatsApp commerce and its potential place within your digital marketing effort, it could be worth looking into the app’s evolving tools, and considering its reach to your target markets.
Make sure to find out more about WhatsApp Carts here.