Automattic, owner of WordPress, acquires Tumblr, a long-time friendly rival company, for what is reported to be very low sum. With the deal valued at less than $3 million. The deal marks a dramatic change of fortunes for Tumblr, which Yahoo bought for $1.1 billion just 6 years ago, and then assimilated into the Verizon fold …
On June 6, Google announced its plans to acquire Looker, a unified data and analytics platform, for $2.6 billion in an all-cash transaction. Looker is a unified data platform that integrates data into the daily workflow of users and enables organizations to extract value from the data. After the deal is over later this year, …
Amazon announced on Friday, 31st of May, that it will buy Sizmek’s ad server business and dynamic content optimization (DCO) solution. This deal follows a two-month sales review since Sizmek declared bankruptcy back in March, 2019. Following its bankruptcy, Sizmek’s liquidated assets are recognized for how beneficial they can be. The platform’s scale and server …
As a show of LinkedIn’s relentless work towards enhancing its ads platform, LinkedIn Acquires Drawbridge. Drawbridge is a data analytics company, through which LinkedIn looks to utilize Drawbridge’s advanced personalization AI, and further refine LinkedIn’s targeting capacity. LinkedIn Acquires Drawbridge, What Does it Stand to Gain? As LinkedIn Acquires Drawbridge, it looks for various benefits. …
Facebook ads don’t work like AdWords. There’s no desire. No one looking for a specific product/service to buy. Facebook takes a careful choreography of campaigns; different objectives all working towards the same end goal.4 Step 1. Awareness: Most people skip it. Which comes back to bite them later, when trying to drive conversions without the proper audience size …