GUIDE

How to Build Your Facebook Customer Acquisition Machine | Kissmetrics

Social Media Marketing

Facebook ads don’t work like AdWords. There’s no desire. No one looking for a specific product/service to buy.

Facebook takes a careful choreography of campaigns; different objectives all working towards the same end goal.4

Facebook Customer Acquisition

Step 1. Awareness: Most people skip it. Which comes back to bite them later, when trying to drive conversions without the proper audience size (and reach) in place.

Step 2. Consideration: At the ‘top of the funnel’ you’re building an audience. In the middle, you’re building leads.

Step 3. Conversion: You’re nearly there. You’ve done all the hard work up to this point.

How to Build Your Facebook Customer Acquisition Machine | Kissmetrics

Facebook ads don’t work like AdWords. There’s no desire. No one looking for a specific product/service to buy. Facebook takes a careful choreography of campaigns; different objectives all working towards the same end goal.4 Facebook Customer Acquisition Step 1. Awareness: Most people skip it. Which comes back to bite them later, when trying to drive conversions without the proper audience size (and reach) in place. Step 2. Consideration: At the ‘top of the funnel’ you’re building an audience. In the middle, you’re building leads. Step 3. Conversion: You’re nearly there. You’ve done all the hard work up to this point.

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