Indicators
The Main Benefits of Investing in Customer Intelligence Capabilities
Customer intelligence is the information extracted from customer data with the purpose of understanding customer behavior and producing insights in order to drive future business growth. Customer data can include demographic data, web and mobile browsing activities, customer sentiment, support team interactions, survey data, social media actions, transactions, customer preferences, and sales team interactions. Effective …
Guides
The Six Marketing Metrics Your Marketing Director Really Care About | Splitpixel
One of the biggest challenges for any digital marketer is simply getting your manager, or your director, or whoever controls the budget, on board with your idea. Marketers work hard to make an impact on so many different metrics. Website visits, conversion rates, generated leads per channel, blog post shares, engagement on social media platforms, …
Articles
8 Proven Ways to Find Potential Customers Online in 2019
Getting more potential customers online adds to the confusion and leaves you with more questions than answers: What should I start with? Do I have to pay for ads or not? Which social media network is the best suitable for my business? And how do I get found by potential customers online? For many small …
Indicators
Influencer Marketing is The Fastest Growing Customer Acquisition Method by Surveyed Indian Brand Custodians & Content Creators at a Rate of 31%, 2019
Online merchants care about the new customers that they bring in. The strategies used to gain new customers are numerous, each depending on the product, company culture, and personalities in play at a specific merchant. There are, however, some clear rules and best practices that can be employed to help optimize customer acquisition for all …
Guides
How to Build Your Facebook Customer Acquisition Machine | Kissmetrics
Facebook ads don’t work like AdWords. There’s no desire. No one looking for a specific product/service to buy. Facebook takes a careful choreography of campaigns; different objectives all working towards the same end goal.4 Step 1. Awareness: Most people skip it. Which comes back to bite them later, when trying to drive conversions without the proper audience size …
Indicators
“Customer Acquisition” Is the Priority Challenge for 37% of US Marketers, 2017 | Drip
37.1% of small-business owners and managers across the US are preferring “customer acquisition” as the primary hurdle. But 23% think that their main challenge is “capturing leads or subscribers”. Nearly the same rate (22%) think that getting “the web traffic” is their challenge. Only 17.9% believes that “retaining customers” is their main challenge. These rates were observed from …