Tag: Customer Acquisition

Digital PR involves gaining high-quality backlinks from websites and online publications and honest (hopefully good) customer reviews. Thus, Improving Business awareness and connecting better with customers. Digital PR helps you reach your target customers by featuring your business on websites they read, podcasts they listen to and on social media accounts they love. It can get …

Customer intelligence is the information extracted from customer data with the purpose of understanding customer behavior and producing insights in order to drive future business growth. Customer data can include demographic data, web and mobile browsing activities, customer sentiment, support team interactions, survey data, social media actions, transactions, customer preferences, and sales team interactions. Effective …

One of the biggest challenges for any digital marketer is simply getting your manager, or your director, or whoever controls the budget, on board with your idea. Marketers work hard to make an impact on so many different metrics. Website visits, conversion rates, generated leads per channel, blog post shares, engagement on social media platforms, …

Getting more potential customers online adds to the confusion and leaves you with more questions than answers; What should I start with? Do I have to pay for ads or not? Which social media network is the best suitable for my business? And how do I get found by potential customers online? For many small …

Online merchants care about the new customers that they bring in. The strategies used to gain new customers are numerous, each depending on the product, company culture, and personalities in play at a specific merchant. There are, however, some clear rules and best practices that can be employed to help optimize customer acquisition for all …

Facebook ads don’t work like AdWords. There’s no desire. No one looking for a specific product/service to buy. Facebook takes a careful choreography of campaigns; different objectives all working towards the same end goal.4 Step 1. Awareness: Most people skip it. Which comes back to bite them later, when trying to drive conversions without the proper audience size …

37.1% of small-business owners and managers across the US are preferring “customer acquisition” as the primary hurdle. But 23% think that their main challenge is “capturing leads or subscribers”. Nearly the same rate (22%) think that getting “the web traffic” is their challenge. Only 17.9% believes that “retaining customers” is their main challenge. These rates were observed from …