Tag: Facebook

Do You want to get ahead in social media marketing? If your answer is yes then you reached the right place. Search Engine Journal shared with you its complete guide which divided into 17 information-packed chapters written by expert practitioners in the industry. The guide will teach you the best actionable tips to boost your …

Millennials are coming of age – the youngest are exploiting technology in ways we never anticipated. Meanwhile, the oldest of them are hitting the peak of their greatest purchasing power. Millennials; the first digitally native generation now ranges in age from 19 to 39. Their buying power is undeniable; many of Millennials might be homeowners, …

Content marketing has been key to creating brand awareness, with over 8 out of 10 of agency marketers worldwide saying they have used content marketing successfully in the last 12 months to create brand awareness. However, other objectives achieved with content marketing can’t be overlooked such as building credibility/trust (75%), educating audiences (72%), generating demand/leads …

Brand influencers are storytellers for the digital age. They have the ability to tell stories that resonate with their audiences. By partnering with brand influencers, brands can leverage influencers’ storytelling expertise to achieve business goals. A successful social influencer has the potential to shape an audience’s awareness, actions and purchase decisions in ways brands cannot. …

Social media used to be considered as the wild child of the marketing department—the place where interns started their careers and brands could say random things with little to no repercussions. But these times have changed, and the industry has matured. Needless to say that social media is still a wonderful place for brands to …

Facebook Custom Audience is a type of targeted advertising service that enables businesses to import users email addresses for retargeting on Facebook. Custom Audiences are a powerful way for online businesses to interact with relevant users across multiple channels. All of the top marketers use Custom Audiences in their Facebook Ads because they actually work. …

In today’s digital world, practical business knowledge is more than powerful.  As the social media landscape is changing at a fast pace, it’s critical to keep up with the latest trends and techniques to ensure that your social media marketing strategy is still successful. And with many new and trendy marketing strategies, there are plenty …

Social media is connecting individuals all over the world, where the power of interaction and information sharing has shifted from companies to consumers. A social media influencer is a user who has established credibility in a specific industry, has access to a huge audience and can persuade others to act based on their recommendations. An …