Tag: Facebook

Facebook has released several new tools to assist businesses with their holiday season marketing efforts. According to a Facebook-commissioned study, nearly half of US shoppers start shopping for the holidays in November or earlier. So the time is now to reach shoppers on social media. Here’s a rundown of the new features Facebook is launching …

In a class-action lawsuit for incorrectly calculating average viewing time for video ads on its platform, Facebook has agreed to pay advertisers $40 million for the inflated video metrics it incorrectly provided. Advertisers sued Facebook in 2016 over user metrics that supposedly measured the average length of time consumers spent viewing posted video ads. The …

The various social media channels have greatly eased the reconnecting of old friends and making of new ones. Barriers are disappearing, social circles are growing with all this appeals to people’s need to connect with communities of like-minded people, or people with similar interest. Social networks have evolved into multi-media platforms, digital consumers are now …

Influencer marketing on social media involves interactions with influential people to drive a brand’s message and products to the world market. Influencer marketing is simply the action of marketing through influencers. This form of marketing goes hand-in-hand with creating messages that are carried by influencers to enhance the extent of brand awareness towards consumer segmentations. …

Facebook announced it had suspended tens of thousands of apps for privacy issues. The reasons are mainly improper sucking up users’ personal information and other transgressions, a tacit admission that the scale of the data privacy issues at Facebook was far larger than it had previously acknowledged. “We promised then that we would review all …

It looks like new Facebook tools are coming for video creators. The announcement was made at this year’s International Broadcasting Convention (IBC). Facebook is providing Publishers with more video tools to use with Watch Party and Creator Studio. In addition to some enhancements to live video broadcasting. Facebook Live Publishers now can make use of …

The influence of social media has been felt in the recent political uprisings in the Arab world. In the Arab region, the tools of social media played a crucial role in mobilizing. Whether it is Facebook, Twitter, YouTube, Google or Blogs, they all have found themselves central to the uprisings in an unprecedented way. The …

The impact of social media on the global communications landscape over the past decade has been profound, during that time, social networks have become mainstream, as social channels have grown from nascent services to media behemoths. The Middle East has also seen the impact of this evolution in communication. As elsewhere, social media in the …