The use of social media has risen steadily in recent decades and has been largely a ‘south to north’ phenomenon, with 98% of digital consumers worldwide are social media users, and adoption is high even among 55-64s (94%). They spend an average of 2 hours 22 minutes daily on social networks and messaging. GlobalWebIndex Social …

We are just a month away from 2018 year-end, a great number of insights are being released around to help marketers plan for 2019. Almost all the giant social media platform have published reports about their users and which topics and events matter them the most during 2018. This data and insights are very valuable information for all …

When thinking about starting a business, think about something you like to do, not just today however for more years to come. Setting up a business could be exciting, but scary simultaneously. Putting up a business is similar to a fog; you will not be able to see what’s ahead of you until it’s before …

Changes in the digital market move at the speed of light. This makes keeping up with the latest insights into the consumer behaviour a nightmare. Read the UKOM’s UK Digital Market Overview report and get rid of any possible nightmare. Key Findings of the Online Behaviour of the UK Audience: Mobile devices acquire 75% of time …

96% of technology organizations in North America use content marketing, with 45% of them in the sophisticated/mature phase of content marketing. 43% of organizations that use content marketing in North America depends on small (or one-person) marketing/content marketing team serves the entire organization. Furthermore, 67% of technology marketers surveyed outsource at least one content creation activity (e.g., …

Boosting sales still the key catalyst behind using social media for both small, medium and large businesses. In Australia, social media presence in the business sector has reached the highest level recorded. 51% of the small and 58% of medium businesses have a social media presence, the proportion reached 85% for the large businesses. Among …

Social media use is booming and has risen steadily in recent decades and has been largely a ‘south to north’ phenomenon. In Australia, 88% of Australian intern users have a social media profile. 62% of them use social media sites daily with 34% checking in more than five times a day. Be in the know …

Holiday marketing spending is increasing, driven by online year-over-year growth. If you’re a marketer in e-commerce or retail, you have to take a hard look at how your marketing players currently operate. Reveal Mobile has conducted a survey on over 260 owners and managers of small-to-medium businesses in the US. Read on to learn how …