Digital Marketing Guides & Strategies

Social Media Images Sizes for Every Network (2022 Cheat Sheet) | HootSuite

Social Media Marketing

Social media image sizes are important for your business, and the reason behind that is with uploading images with the right size prevents them from appearing overly pixelated.

For example, if you upload a photo that’s too small, it might get stretched out once it’s uploaded, and that can make it appear grainy and outdated.

Whether it’s brand promotion, video, news update, or even a meme, using powerful images is imperative to making your social media posts stand out. But, ensuring your visuals look their best can be confusing, with social media platforms regularly changing their guidelines on optimal display sizes and accepted file formats.

This is why you really need to keep up to speed with your business/brand/personal profiles and optimize them with the right images that represent you!

To help make your social images and videos look their best, “Make A Website Hub” has put together this updated Cheat Sheet on image and video sizes and formats, providing insights for all the key platforms along with some extra notes on each to help you stand out.

On a side note, don’t forget that choosing the right catchy videos and Reels on  Instagram is vital, that means choosing the best video editors for Instagram will easily create interesting bright pictures for you as well.

Let’s delve deeper into the details…

All Facebook Image Sizes 2022

  • Facebook Profile Picture Size: 180 x 180 pixels (Photo will appear on the page as 170 x 170 px)
  • Facebook Cover Photo Size: 820 x 312 px
  • Facebook Share Images Size: 1200 x 630 px
  • Facebook Shared Link Size: 1200 x 628 px
  • FB Highlighted Image Size: 1200 x 717 px
  • Facebook Event Image: 1920 x 1080 px
  • Facebook Business Page Profile: 180 x 180 px

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Social Media Image Sizes & Video Sizes in 2022 | DMC

LinkedIn Image Sizes 2022

  • For LinkedIn Personal Profiles:
    • Personal LinkedIn Profile Picture Size: 400 x 400 pixels
    • Personal LinkedIn Cover Photo Size: 1584 x 396 px
  • For Brand / Company Pages Image Sizes
    • LinkedIn Banner Size: 1536 x 768 px
    • LinkedIn Profile Picture Size: 300 x 300 px
    • LinkedIn Business Banner Image Size: 646 x 220 px (Minimum)
    • LinkedIn Hero Image Size: 900 x 600px
    • LinkedIn Square Logo Size: 60 x 60 px
    • Company logo size: 300 x 300 pixels
    • Life tab main image size: 1128 x 376 pixels
    • Life tab custom modules image size: 502 x 282 pixels
    • Life tab company photos image sizes: 900 x 600 pixels

Social Media Image Sizes & Video Sizes in 2022 | DMC

YouTube Images Sizes 2022

  • YouTube Profile Picture Size: 800 x 800 px
  • YouTube Thumbnail Size / Video Uploads: 1280 x 720 px
  • YouTube Cover Photo Size: 2560 x 1440 px

Social Media Image Sizes & Video Sizes in 2022 | DMC

Instagram Images Sizes 2022

  • Instagram Profile Picture Size: 320 x 320 pixels
  • Instagram Photo Thumbnails Size: 161 x 161 px
  • Instagram Photo Size: 1080 x 1080 px
  • Instagram Stories Size: 1080 x 1920 px

Social Media Image Sizes & Video Sizes in 2022 | DMC

Twitter Image Sizes 2022

  • Twitter Header Size: 1500 x 500 px
  • Twitter Profile Picture Size: 400 x 400 px
  • Twitter Image Dimensions (In-Stream Photo): 1600 x 900 px

Social Media Image Sizes & Video Sizes in 2022 | DMC

Pinterest Image Sizes 2022

  • Pinterest Profile Picture Size: 165 x 165 px
  • Pinterest Profile Cover Photo Size: 800×450 px

Social Media Image Sizes & Video Sizes in 2022 | DMC

Why Is It Important to Get Social Media Sizes Right?

It is one of the most important things to get social media image sizes right., because audiences always pay attention to the visual content.

  • Make sure you use images that don’t defy copyright laws. however, if you don’t have original imagery, you need to find high-quality stock images, and then you need to look for tools that can help elevate your social media images.
  • It is important to get your social media image sizes right because:
  • Your images will be optimized for each social media platform, in return, this can help increase engagement.
  • Getting the right social media image sizes ensures your audience sees the full photo, as incorrect sizing could cut off some of your brand’s messaging.
  • It can future-proof your content and that means when the network change up how images display again you will need less work for your brand in the future.

The Content of “Social Media Images Sizes for Every Network (2022 Cheat Sheet)”:

  • Quick social media image sizes
  • Instagram image sizes
  • Twitter image sizes
  • Facebook image sizes
  • LinkedIn image sizes
  • Pinterest image sizes
  • Snapchat image sizes
  • YouTube image sizes
  • TikTok image sizes
  • Why is it important to get social media image sizes right?

Number of Pages:

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  • Free


First established in 2008, Hootsuite is the most widely used social media management platform, with more than 16 million customers. Hootsuite is recognized as a leader in social media management by Forrester. Hootsuite's platform brings together the clients' social networks and integrates with hundreds of business applications. It’s the one place to build customer relationships, listen to the needs of the market and grow revenue.

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