Tag: Twitter

AdStage has released its Paid Media Benchmark Report Q3 2019. This is the inaugural report in a quarterly series aimed at benchmarking key metrics across social media advertising platforms. This edition of the report contains key data from over 7.3 billion impressions and almost 80 million clicks powered by the AdStage platform. You’ll gain insights …

Twitter issued an apology on Tuesday for using phone numbers provided by users for security features in targeted advertising, claiming the incident was a mistake. Twitter at times encouraged users to provide their phone numbers, which were then added into its targeted advertising tool called Tailored Audiences. The tool enables advertisers to upload their customer …

Twitter is frequently bringing new features for its users in order to improve the overall user experience. The company is really working hard to compete with other similar platforms. Twitter rolled out a revamped version of its desktop version back in July this year. Then the company announced two major changes in August. Twitter updated …

Are you paying too much for a click on a Facebook ad? What’s a good conversion rate on LinkedIn? Do you get the most of your social media marketing campaigns? What are the best social media platforms for 2020? All these questions and more are top-of-mind for marketers tasked with generating leads in any industry. …

Twitter released what they call their ‘Agency Playbook’ on September 9th, which it positions as your key resource for all the information you need to achieve the best results for everything Twitter. “You talked — we listened. Digital advertising is hard. With new targeting tools, lightning-fast trends, and constantly-changing best practices, it can be overwhelming …

The influence of social media has been felt in the recent political uprisings in the Arab world. In the Arab region, the tools of social media played a crucial role in mobilizing. Whether it is Facebook, Twitter, YouTube, Google or Blogs, they all have found themselves central to the uprisings in an unprecedented way. The …

The impact of social media on the global communications landscape over the past decade has been profound, during that time, social networks have become mainstream, as social channels have grown from nascent services to media behemoths. The Middle East has also seen the impact of this evolution in communication. As elsewhere, social media in the …

Due to the advantages of social media in connecting businesses to end-consumers directly, in a timely manner and at a low cost, social media has become the centre  of  attention  in  many  industries  by  facilitating  various  areas  of  marketing,  such  as promotions,  marketing  intelligence,  sentiment  research,  public  relations,  marketing communications, as well  as product  and …