Needles to say that social media continues to change our surroundings in many ways and social media marketing has grown to become an indispensable part of every firm’s strategy. That makes the social media marketing is a highly tracked place full of analytics, statistics, behaviors, and trends especially in the Middle East, the region lacks …

Do you advertise on Instagram or planning to do so in the future? Did you know you can run Instagram ads in Instagram Stories? Instagram Story Ads are technically a separate placement and ad feature from the News feed Instagram Ads. Such kind of ads appear between stories on Instagram and take up the full …

Increasingly, retailers and brands in the direct-to-consumer space seem to be understanding the importance of social media. It has established itself as a key part of the retail strategy. As one of Hootsuite’s 2019 series of social media trends, this report reveals how enterprise organizations within the retail industry are using social media in their …

Instagram has become an integral element of social media marketing for business, with more than 400 million users and over 80 million posts per day. Businesses that used Instagram saw a 93% audience growth month-over-month. If you have never used the Instagram platform in your business or have already used it before and haven’t achieved …

People are addicted to social media. It has become a huge part of our daily lives, with 66% of time spent online is on social media sites, according to a study conducted by Salesforce. Facebook continues to be the most widely used platform, with nearly 80% of online Americans using the platform on a regular …

Fad or Fab? When it comes to influencer marketing, the survey says “Fab”. Despite naysayers claiming that influencer marketing is dying, the Influencer Marketing Report 2019, produced by the Influencer Marketing Hub” admitted that the outlook for influencer marketing is still extremely positive. Influencer marketing has continued to grow as an industry over the last …

Influencer marketing is booming and brands are dedicating more resources to influencer marketing because it really works. There is a continued widespread adoption of influencer marketing indicates that the channel is becoming an integral part of the marketing mix and is not just a passing fad.  An extensive deep-dive study analyzed over 2M Instagram feed …

Instagram influencer marketing is on the rise. 2018 was a big year for Instagram influencer marketing with a growth rate of over 39% and over 2.1 million sponsored posts on the platform. The new end-of-year numbers generated and compiled by Klear, a leading influencer marketing platform, summarized the state of influencer marketing in 2019 by analyzing …