Tag: Instagram

Due to the necessary lockdown because of the COVID-19 outbreak, people have been isolated from their friends and loved ones, moreover, staying home and adapting to the new life for a bit, at least till things get better. Of course, the use of social media platforms has increased and especially the features every social media …

A variety of applications are being used by social media users and on top of that is the American photo and video sharing application; “Instagram” owned by Facebook. It was created back in 2010,  however, it was launched for iOS in October 2010 and another version was released for Android in April 2012. The platform …

Whether it’s brand promotion, video, news update or even a meme, using powerful images is imperative to making your social media posts stand out. But, ensuring your visuals look their best can be confusing, with the social media platforms regularly changing their guidelines on optimal display sizes and accepted file formats. This is why you …

Instagram is introducing a new dashboard in Brand Collabs Manager, enabling influencers to find and manage brand deals, and automatically share insights with brands they work with. This will potentially have significant effects on the influencer marketing industry. Instagram has made this new Brand Collabs Dashboard even more critical, as it removed engagement metrics from …

Influencer marketing has evolved from a simple yet effective marketing strategy into a multi-billion-dollar industry, thanks to the consumers’ increasing demand for ad transparency and authenticity. The power that influencers have to affect the modern consumer’s spending habits is backed by numbers. Research shows that 49% of consumers turn to influencers’ reviews and recommendations before …

Instagram target audience research should be one of the first things on the list when developing an Instagram strategy. No matter what industry you work in, it pays to build a presence on Instagram. But if you really want to get ahead, you need to know the platform and your audience, including what kinds of …

Sound of whipping the pages continues, and it stops at the calendar year 2020. What?? Is 2020 already here? Well, yes… Just a few days and you would be entering a new era of technology innovation comforting the human emotions. The global village that is effortlessly connecting people, cultures, and traditions by providing them swift …

AdStage has released its Paid Media Benchmark Report Q3 2019. This is the inaugural report in a quarterly series aimed at benchmarking key metrics across social media advertising platforms. This edition of the report contains key data from over 7.3 billion impressions and almost 80 million clicks powered by the AdStage platform. You’ll gain insights …